Easy Resettlement/Police Resettlement magazine profile opportunities
July 2016: The bfa is proud to be once again working with two specialist titles aimed at those leaving the services, with discounted opportunities for franchisors to reach highly targeted demographics alongside franchising insight and informative content.
bfa members can enjoy a 33% reduction in advertising rates by quoting the code BFA33. You can view previous issues of Easy Resettlement (for people leaving the military) and Police Resettlement (for those leaving police service) on their websites to get a feel for the titles.
James Atkins from the publications gives an overview:
Easy Resettlement magazine is an award-winning, MOD-approved publication that goes out quarterly and free of charge to all service leavers from the Army, Navy and RAF. We print and distribute 14,000 hard copies that are given to service leavers and have over 7,000 subscribers and access to over 200,000 ex-forces personnel and veterans via social media groups on Facebook, LinkedIn and Twitter.
We have previously promoted some great franchises to our members including; Belvoir, ChipsAway, Gas-elec, MacTools and Prokill to name but a few.
In addition to advertising space there is also the opportunity for editorial inclusion, allowing you to showcase your franchise and possibly use case studies as examples of success stories. We can even include banner adverts, email blasts and a social media campaign.
Police Resettlement magazine launched in summer 2016 due to the success of Easy Resettlement. We have often been asked by retired police officers what support and opportunities do they have when leaving the police...
The title is distributed to all police officers and staff around the 43 constabularies of England and Wales, as well as Police Scotland, PSNI, British Transport Police and various criminal justice offices.
Similarities between armed forces leavers and those exiting the police service is that they too have great pensions and remuneration packages, meaning they are able to invest; they are also hard-working, honest and reliable and have many areas of expertise through serving in the police such as managerial skills, working with the general public, understanding of paperwork and keeping records all of which mean they too are great franchisees.
The bfa are again contributing articles to Police Resettlement magazine and highlighting the benefits and support available for potential franchisees, this is an ideal opportunity to promote your franchise to a niche group of people. Typically people leave the police between the ages of 43-50, meaning they have a good 20 years or more of a new career ahead of them.