Shoosmiths offers franchisor and franchisee clients a “one stop shop”, co-ordinating advice from franchise specialists across its different practice areas. This includes the real estate, intellectual property, licensing, disputes and commercial contracts disciplines.

Utilising innovative ideas and pricing structures, employing our years of experience, we provide targeted advice to clients in respect of:

• Risk analysis, suitability and the structure of a franchise offering

• Reviewing or establishing franchise pilots and/or roll-out programmes (including document management)

• Developing, drafting and negotiating suites of franchise documentation (including those required for national, international, master and/or multi-unit franchise arrangements)

• Advertising, marketing and promotions (including online and social media)

• Brand protection and management

• Dispute avoidance and resolution

• Exit strategy planning and franchise resales

• Ancillary and complementary commercial contracts