Adplorer started as a small digital agency in Cologne in 2009, but has since evolved to a software company supporting agencies and multi-location businesses across Europe and North America. Adplorer has offices in Germany, France and the US. In 2021, Adplorer first started working with franchises in the UK and became a partner of the BFA.
Adplorer’s marketing software is an all-inclusive digital marketing automation platform built specifically to manage Local lead generation campaigns for multi-location businesses. Our technology enables franchisors and agencies to efficiently manage marketing campaigns across tens, hundreds or thousands of franchisee locations. Adplorer automates the creation, management and optimisation of campaigns across Google, Bing, and Facebook, from campaign creation to reporting, all in one platform.
With Adplorer, franchisees’ lead generation campaigns follow the franchisor’s brand guidelines, complementing instead of competing against the franchisor’s national branding campaign. Local franchisees get opportunities to influence their own digital marketing and choose the campaign type that is best for the local market and services offered. The ROI of each individual campaign is maximised through Adplorer’s proprietary bidding algorithms and the collective intelligence gathered from historical performance of similar campaigns.
“With the help of Adplorer we finally have the transparency allowing us to really judge the bottom line contribution of each campaign. Now can we start to really make educated investment decisions and ignite our business towards even higher growth. I am recommending to all of my franchisees to use this service.”
Jonathan Barnett, CEO of Oxi Fresh Carpet Cleaning, USA
“Before working with Adplorer, we already carried out local advertising campaigns on Google Search and Google Display. Since working with them we are convinced that it was a good way to develop our reputation and our sales.”
Tobias Hoffstaedter, Founder & Director General, e-motion Technologies, Germany