AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different adverts can be shown to different households watching the same programme. This means businesses like yours can now advertise on 100’s of the nation’s favourite channels.
The award-winning platform allows you to select households based on factors like age, location and affluence. AdSmart’s precision radically reduces the costs, making TV advertising possible for almost any business. In fact, over 2,000 businesses have used TV for the first time because of AdSmart.
How Adsmart Works?
1. Household data is stored on the Sky box.
2. Relevant adverts for that household are sent to the box via satellite.
3. When AdSmartable opportunity is identified during an advert break, a hint code tells the box to choose the most relevant stored ad to play.
4. That advertis then served seamlessly into the ad break