Since 2015 we have worked with selected franchisors seeking to expand their UK franchise system through targeted marketing of franchise prospects.
Most franchisors fish in the same pond when trying to attract new leads so we decided to create a new pond to ensure that we only supply our clients with UNIQUE leads that they are not identifying from their other marketing channels.
Essentially, we complement your current activity and generate a consistent flow if unique leads for you to discuss your franchise with.
Having worked within franchising for nearly 30 years we believe that we can support you with your objectives of increasing your franchise network through consistent growth.
We are a retained marketing agency that works closely with you to identify the types of buyers of your franchise and we then go and find them. Typically, we target those people considering a career change but have yet to think about a franchise. There are early stage leads and they need to be carefully nurtured through your sales process. Typically, we supply 40-50 leads per month, every month.
In the UK since 2015, our business model was initially developed in Germany in 2012 after starting out as a traditional franchise broker. The current model was developed utilising our franchising and recruitment experience to support franchisors on a more focused approach rather than a shot gun approach – less is more!
Due to the success of our Franchise Top 10 model we have added a further category of support so that we can help more franchise systems, we call this Franchise+. Very similar in concept yet more flexible so a good option for newer franchise systems with smaller marketing budgets.
“We are proud to be one of only four franchisors to win the coveted 5-Star Franchisee Satisfaction award five times and understand franchisee satisfaction starts with our recruitment process, as we treat our prospective franchise partners in the same way as we treat our franchise partners.
We have a multi-channel approach to franchise recruitment and an important part of our lead generation is working with Franchise Top 10. They consistently generate unique leads for us month in and month out and, importantly, leads which we convert into franchise partners. Franchise recruitment is an investment, not just a cost, and we achieve a great ROI working with Franchise Top 10.”
Ian Christelow, Co-Founder
“Expense Reduction Analysts are a global business and the strength of our business is in the quality of our franchisees and our systems. Identifying new franchisees is an ongoing priority for our business and we have been delighted working with Franchise Top 10 to support our flow of leads into our franchise recruitment team.
They provide a system unlike any other and we have been impressed with their ability to provide a consistent flow of leads and, importantly, the subsequent conversion rate of those leads in to franchisees.”
Fred Marfleet, Chairman
Expense Reduction Analysts