Membership History

Joined 2022

Company Overview

Being a Franchisor can be a lonely experience. Whatever the life stage of your business, the demands placed upon you to be a thought leader, a mentor, and a crutch to your network can be hugely demanding. We firmly believe that taking the time to think strategically is the single most important thing you can do as a new or developing Franchisor to set yourself off on the right path. Having the bandwidth to do it though is always challenging, and so Kindling was founded to help address this.

Kindling is led by Andrew Walters, a global Franchising expert with close to two decades of experience in senior management at some of the UK’s biggest and best loved Franchise systems. He has helped to build networks of more than 600 franchised locations globally across 20 countries.

Whether you are an established Franchisor looking to accelerate your growth, or an aspiring Franchisor keen to start the journey to Franchising your concept – we are here to help. Our approach is highly personalised and collaborative – we love to become part of the team with all of our clients.

Please visit our website www.kindlingfranchise.com to learn more about what makes us unique.

Franchise Services

Our services are broadly broken down into four main categories, though we are always happy to provide bespoke work based on specific needs.

Franchise your business

We work with a range of new brands across all sectors to provide strategic roadmaps, and to create all of the necessary documentation to start your Franchising journey. A highly intensive and exciting programme, and one where we get firmly under the skin of your business to build a Franchise network that truly represents you.

Franchise mentoring

Working with emerging and mature Franchisors, we take on the role of mentor helping to set targets, provide strategic insight and solve problems. We are there on demand each month to deal with whatever the Franchising world throws at you.

Franchise recruitment planning

Franchising is highly competitive and finding Franchises is for most networks, their hardest and enduring challenge. We work with our clients to build their brand USP and competitive edge, to create a fully aligned plan to generate leads, and most crucially to ensure that they are handled correctly to become completed sales.

International Expansion

For nearly 20 years now, Franchising brands globally has been at the heart of what Andrew has done. We are really proud to have taken brands into more than 20 countries, and to have helped overseas brands to enter the UK market.

Sadly, many Franchisors try to “go global” and fail. In most cases this is not because their concept or brand was flawed,  more through failing to understand the complexity and demands they would face. We’ve exceptional experience in helping Franchise networks to either take their first steps into Franchising overseas, or to reboot a failing international strategy and regain control of their brand.


“Andrew is the reason that I have the successful business I have today. He was my guide and it was because of his professionalism, his knowledge, his kindness and empathy and his unwavering commitment to ensuring that the fit was right for me, that I bought in. It was the best decision I have made in the last 10 years and I can say for certain that it was because of him and his care that I am where I am today.

“I have been in the business development field for most of my professional career and rarely do you come across someone as competent as he is.”



“Andrew is an absolute professional and a genuine pleasure to work with – always professional, always friendly, always measured and an extremely safe pair of hands. He has seamlessly become viewed as a senior expert member of our team over the past months.”



“A consummate strategist who innately understands the franchisor-franchisee dynamic. Always with an eye towards growth and development, he looks at the big picture – where you are now and where you want to be – ready to support the journey to success. He’s a team player that I’ve had the pleasure to work with and would recommend to any franchisor that is looking for ways to grow and diversify their franchise enterprise.”

— Sharon King,  Vice President, MAD SCIENCE GROUP INC,


“I find him to be both commercial but importantly fair and balanced. He also sees the long term bigger picture, rather than the short term quick win strategy that some businesses seek to adopt. He has significant “hands on” international franchise expansion experience, which a number of others claim but don’t genuinely have, and therefore I would recommend him to businesses looking at franchising internationally.”

— Graeme Payne, Partner, BIRD & BIRD LLP


“A dynamo, a real powerhouse of strategy and execution. He leads an intelligent approach to franchising and solid business growth. An international expert with great people and problem solving skills. I found Andrew to be the ultimate professional.”

— Roy Newey, Chairman, ACTIVATE LEARNING


“I had the pleasure of working with Andrew on different projects and would recommend him to anyone looking to expand their brand through franchising, as well as International development. He is comfortable being firm yet accommodative to the feedback received from the other side.

His on the ground experience of working with reputable brands for expansion in the UK and internationally adds tremendous leverage for companies venturing into new markets.”



“Andrew is smart, thoughtful and creative. I had the opportunity to work with him in different capacities and I was always impressed by what he brought to the table. His professionalism, goal focus and ability to find win-win solutions are only some of the reasons why I highly recommend him.”

— Shafik Mina, CEO, 2INSPIRE KIDS INC,

Email: andrew@kindlingfranchise.com
Tel: 07378 302497
Location: Berkshire
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