Membership History

Joined 2021

Company Overview

Lime Licensing Groups franchising pedigree is based upon founder Andy Cheetham’s background as 6x franchisor and several decades advising many franchise brands. A team of franchising professionals now works with Lime Licensing Group and the company has a regional office structure around the UK.  Since 2011 the company has become a niche franchise consultancy that has now recruited over 2,500 franchisees for its clients.

Franchise Services

Lime Licensing Group provides a suite of consultancy solutions especially designed for new franchise brands or those that are still growing their networks. The company has an 8 week blueprint which is implemented in house to enable a new franchisor to be fully compliant legally, financially and perhaps most importantly credibility wise before they embark upon recruiting the network. Once setup Limes team of 6 franchise recruiters around the UK implement franchise marketing and PR attached to a recruitment service to build franchise networks for their clients. Lime is a full service agency which means clients also benefit from an outsourced service that covers everything connected with growing a franchise network including network management assistance and franchise resales.


“I like to think I’m pretty much at the top table when it comes to knowing my. stuff on franchising but I made a strategic decision to use Richard and leverage his skills and knowledge, time and contacts. Since this summer we have signed 3 master agreements across 2 brands for over 75 stores and more to come. Find a partner that adds value and compliments your strategy and good things will follow. Richard is now an integral part of our franchise recrutiemtn strategy, I highly recommend anyone having a conversation with him. Des Pheby, Pheby Food Concepts (Wok&Go, Dough Dough & Crepe Delicious)

“Andy from Lime Licensing Group supported us through the entire process to understand whether franchising our business was the right step for us.  He is knowledgeable, patient, approachable and provided a helpful structure for our consideration.  He made everything very accessible and is very confidence inspiring and always brings an on brand touch of Lime! – Sarah Jones, Founder Full Circle Funerals

“Kevin is one of the very best people-people I’ve met in all my years as a business owner. He is one of the few who are able to build rapport with so many different types of people and still able to get ‘the business’ done! As a life-long learner and practitioner it’s no wonder he continues to succeed in his adventures. If only he was available to work with me!” – Peter Thompson Business Coach and Author

“I include myself in the fingers burned category (previously using cheap franchise consultants) If you are thinking of franchising your business I cannot recommend the Lime Licensing Group highly enough. Mike Smith is an amazing expert who will do things correctly and get you the results you want! Oliver Jones, Wolf Recruitment Group

Richard is a man of his word delivering results. It took only a few months to find us a very good franchisee that launched our brand in the UK. Highly recommend! – Andrija Colak, CEO, Surf’n;Fries

“Andy has a vast amount of experience and knowledge in relation to all areas of franchising from setting up new franchise businesses to trouble shooting existing ones. ….. we have worked together on a number of franchise businesses. Andy is very pragmatic and really understands all aspects of the franchise business. I would not hesitate (and do not hesitate) to recommend clients to speak to Andy. The best in the business!” – Sharon Needle, Managing Partner, The Needle Partnership LLP

“We have been working with Richard from Lime since beginning of the year. So far it has been very successful with two franchisees signed up and another in the pipeline. Richard always keeps us up to date and advices on the best way to move forward. Thanks Richard” – Andrea Springthorpe, Sporting Age

“Kevin was always a pleasure to work with, he brought experience,knowledge and certainly a great sense of humour. Kevin taught me many new skills which I adopt today. Kevin has a very positive and professional attitude with everything he does”. – Craig Spencer Sales Director North Quadient

“Andy is professional, ethical and practical in his approach to franchising and has fun doing it. He has a wealth of hands on experience in all areas of franchising, with notable success in quality franchisee recruitment.” – Simon Mills, Franchise Consultant, The Franchise Development Centre

“Richard has been instrumental in our growth for recruitment of new franchisees. He is a professional and business minded individual and will always put his clients first. I hope to enjoy continuing working with Richard and hopefully he will assist in new franchisees coming on board.”. –  Riaz Ahmed Patel, 4×4 Vehicle Hire Ltd

“Kevin has a wealth of experience as well as eye for detail. He thinks creatively to deliver strategic objectives and is passionate about his work and hitting timelines. It was great to have Kevin on our side and supporting us.” – Gwyn Thomas MSc Founder at TBC

“Following Andy’s franchise blueprint was one of the key reasons we became the UK’s fastest growing franchise.” – Darren Griffin, Managing Director, Concept Building Solutions Ltd. Preston, Lancashire

“We would like to thank Lime Licensing and in particular Kevin Thomas for the wonderful experience and taking our concept of franchising our business in to reality and much more. Kevin has offered expertise and clarity which has made our journey in this process undeniably enjoyable and educational”. Steve Beckett Founder Logic Document &  Kevin Davies Finance Director Logic Document.

“I have known Andy for over 10 years, initially from our time as directors of similar but competing companies in the franchise industry. Andy is a highly competent businessman with a prodigious knowledge and understanding of the franchise industry. He is thoroughly professional in all his dealings and his depth of experience brings creative thinking to franchising issues. I have no hesitation in recommending Andy.” – Jeremy Webster, Freelance Franchise specialist

“I have been working with Kevin from the initial idea of Franchising through to being Franchise ready. Kevin and the Lime team have a wealth of experience in the Franchise industry and as Kevin is himself a prior franchisee he really understands the business from both sides. The communication and support has been ace form the get-go and I look forward to continuing to work with the Kevin and the team going forwards to get our franchisees off to a great start in business”. Greg Gabriel Director, The Mixing Jug

“I have worked with Lime Licensing Group now for a number of years on various projects. What they don’t know about franchising isn’t worth knowing! Always a pleasure to deal with”.  Marie Chinn, Managing Director, UK Sales & Marketing Solutions, Sheffield

“Andy is fantastic at getting results in the huge world of Franchising”,  Les Peebles, Three Hares Consultancy

“Richard is one of life’s good guys. His great knowledge and enthusiasm is blended with a thoroughly professional attitude. We have had the pleasure of working on a few projects together over the years and it is always a joy with good results” – Steve Sampson, Chief Enthusiast Gininet Ltd

“I have worked with Andy at Lime Licensing Group since August 2012 and he has been an invaluable resource during the setup and inception of the Vanarama Franchise. Andy’s expertise in franchising has been called upon countless times in the last 2 years and I hope I shall continue working with him for many years to come. If you’re looking to become a Franchisor or a Franchisee, I would have no hesitation in recommending Andy to you.” – Emma Alderson, National Franchise Manager, Vanarama

“Andy has been consulting to the business since March 2013, and one of the areas he has helped me refine is the recruitment process.  His help has been considerable in preparing for our UK Franchise Manager’s appointment, but also ensuring our recruitment practices and marketing materials are as good as they can be for the purpose they serve.  Marks appointment means Andy will now be focusing on helping the business in other areas such as ‘resales strategy’, and ‘multi unit ownership” for our franchise partners.  Andy therefore remains an important part of the team going forward.” – Tom Acland, MD Cafe2U 

“Dear Andy,  I wanted to take a minute to write to you to thank you for your huge input into our business over the last three years. We carefully considered parting with shares of our company in the early days, and were given the advice ‘50% of something big is better than 100% of something small’, that advice has proved brilliant as we know that we would never have been able to take the company where we have been in the last 3 years on our own. You have been honest and straightforward to deal with all along, and we have been able to trust you to your word which has been brilliant, even when it has been of no benefit to you. We would be more than happy to recommend your services to anybody.  Cheers Andy!”   Joel & Nikki Buckley, Founding Directors of Eco Art Cards Ltd

“I contacted Andy to advise me when I was MD for ICFDS for his expert advice on all matters franchising. At a time of difficulty for the organisation financially he provided expert and helpful advice on all areas regarding franchising and helped me enormously in a subject to which I was new and a position to which I was new in post and was a key source of advice that helped with our success and turning the business around. I’d highly recommend Andy for work with any form of franchised business at any stage of their development as his knowledge, contacts and experience could be invaluable to them.”  – Mark Rasche, Group MD, Brazilian Soccer Schools, Socatots, International Confederation Futbol de Saleo

“In my opinion, Andy’s unwavering commitment to the franchise sector exemplifies his intelligent and professional character. He has always been a trustworthy individual and would be an excellent asset to any business development strategy.” – Gordon Bettany, UK Trade & Industry Advisor

“We’d never have been able to do it without him” – Pauline Sergeant, Managing Director, Pauline May Ltd

 “Andy is a very knowledgeable individual, extremely professional and reliable. I have engaged Andy in many of my projects and his experience and understanding of franchising and business in general is excellent. He works with integrity and honesty and would be more than happy to recommend him to any business.”  – John Kupse, Managing Director, LimeTree Recruitment 

“If you’re looking to franchise your business you need expert advice. Andy is probably the leading expert in his field and will provide practical and valuable advice for your business.”  – Carolyn Saddington, Managing Director

“Andy has an extensive knowledge of the UK franchise sector with a detailed knowledge of how this sector works.” – John Fisher, Managing Director, Business For Breakfast Ltd

“Andy is first class as an individual and a professional, he is multi skilled, and 100% reliable and without doubt an expert in his chosen field. I would have no hesitation to recommend his services to a potential client and would hire him again in the future.”  Ged Carabini, Group Executive Director, Topworkmen Ltd.

Email: andy@limelicensinggroup.co.uk
Tel: 01274 662001
Location: Harrogate, North Yorkshire
Expert Advice
Where trust meets conscience, the rise of the franchisee self audit
12 October 2021
Why Franchisors should run a franchise of their own by Andy Cheetham
30 July 2021
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