Membership History

Joined 2011

Company Overview

Platinum Wave is led by Suzie McCafferty, the firm’s founder and managing director with 20 years international franchising experience. Suzie built her own retail brand from a single store in Edinburgh to a network of over 70 outlets across six countries from the Middle East to the Caribbean, before becoming franchise director and board member of a multimillion-pound division of a recruitment PLC. Platinum Wave was established in 2010 to help others succeed in franchising with the help of authentic consultancy and advice.

Franchise Services


Now a team of nine, Platinum Wave offers a host of services to help you:

  • determine your businesses suitability for franchising (feasibility study)
  • prepare your business for franchising (documentation, operations manual, growth strategy, marketing & recruitment collateral)
  • turn your business into a thriving franchise
  • maximise the potential of each franchisee in your network with bespoke webinar training
  • maximise your potential as a franchisor through personal mentoring and non-exec board membership
  • take your brand into international markets
  • bring new brands into the UK


“I can honestly say that they represent everything that outstanding customer service stands for. Uniquely, when working with Platinum Wave, you don’t feel as if you are working with an external agency, but more that they are part of your team- living and breathing your values. Drawing on their extensive International experience in Franchising, Suzie and her team have a special talent for really getting under the skin of your business- understanding what makes you and each of the core team tick and then working with you.”

Lucy Campbell, COO Right at Home UK


We’ve had the privilege working with Platinum Wave and they have been an absolute delight to work with on many levels. From insights to practical advice the team have been exceptional in their support and advice. Plus the whole team are extremely approachable, nothing is ever too much trouble, plus they are a caring and fun team to work with too!

Sarah Cressall, The Creation Station

Email: suzie@platinumwave.co.uk
Tel: 0131 202 5351
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Latest News
Platinum Wave's CEO, Suzie McCafferty on 'Systems and Processes for Growth'
18 November 2020

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