Membership History

Joined 2017

Company Overview

The Franchising Centre are a team of professional consultants to the franchise community. Collectively our consultants have over 300 years experience in franchising. They have worked with companies large and small and bring unparalleled knowledge and experience to our clients’ projects. 

Wherever you are in your franchising journey you can rely on us for exceptional support and advice in achieving your goals. We may not be the cheapest, but franchising is a long journey, and worth investing a bit more to get the best advice and support…

As a company we’ve been providing consultancy and services in every area of franchising for the last 25 years including:

Franchising Your Business
  • Are you a business owner thinking of franchising? 

Finding Franchisees
  • Want help finding your most serious franchise enquiries through our bespoke and unique processes?

Franchisee Support, Training & Mentoring
  • Do you need business development support for franchisees?

International Expansion
  • Seeking advice for international expansion? 
  • Are you a company/franchise seeking high net worth investors?
  • We have franchise associates in over 100 countries

Franchise Matchmaking
  • Are you simply wanting to invest in a franchise in your location?
  • Are you a high net worth investor looking for the next big brand?

Franchise Executive Recruitment
  • Looking for a senior executive / manager? 
  • Want experienced support staff for your franchise network?
  • Fancy a new job within franchising?

Email: enquiries@thefranchisingcentre.uk
Tel: 01603 343454
Location: Malton, YO17 7AA
Expert Advice
Latest News
The Franchising Centre Is Celebrating 25 Years in Franchising!
27 September 2022
Big News from the Global Franchise Awards 2020
26 February 2020

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Franchise development

Alan Wilkinson

Head of Franchise Development

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Alan started his career, straight from University in banking, and spent 7 years working in a high street branch of a well known banking group. This gave him a solid grounding in recruitment, training, mentoring, selling and management. Alan took his first Branch Managers position in 1991 in Huddersfield.

Following that, he managed a branch of a national recruitment company in Sheffield for a year or so, before taking his first venture into franchising back in 1995.

Alan then spent the next 10 years working with various different franchisors, in such diverse sectors as flooring, contract cleaning, parcel delivery and chemical distribution. He held positions ranging from sales executive, to Franchise Recruitment Manager, Franchise General Manager and Managing Director.

Alan has also been a franchisee for two different franchisors; he owned and operated a multi van, depot based courier franchise in Leeds, as well as a single operator, home based sales franchise in Huddersfield.

In 2006, Alan joined The Franchising Centre as a Franchise Consultant. He has worked with businesses throughout the North of England and Scotland, assisting them with the franchising of their businesses. The bulk of Alan’s work is done with businesses that have an established track record, and that want to speed up their growth and expand their business by franchising.

He has worked in diverse market sectors, including children’s activities, healthy living, renewable energy, van based home delivery, accessory retailing, heating, removals, gardening, publication, health and fitness, accounting, security and with local government.

In addition to UK domestic franchising, Alan also works with International Brands wishing to enter the UK marketplace, and UK Brands wishing to expand overseas. This has included market entry reports, strategy and systems planning, and financial modelling for Master/Sub, Direct and Regional Developer relationships.
Clients include well known brands such as Ringtons, Blazes, Ecoliving, Envirovent, Two Men and a Truck, Carillion, PPG Group, Phoenix Security and many more.

Alan was the second person in the UK to obtain the Diploma in Franchise Management in 2000, and became the first person to also have the Qualified Franchise Professional (QFP) certification from the British Franchise Association in the summer of 2011.

Outside of franchising, Alan is a family man, with a wife and two daughters, who enjoys cycling, and have done several charity events and sportives, including the Brian Robinson Challenge.

Alan is a Governor for his local secondary school, and chair the appraisal committee. In 2009, he was joint chair of a community action group set up to protest against the proposed closure of the school. They fought and won this campaign, and rallied the support of the whole community.

On the back of this, in December 2009, Alan was recognised as a community champion by the then Prime Minister, Gordon Brown.

Alan believes that it is important to have a good work life balance, and feels lucky enough to have achieved this in his work as a leading Franchise Consultant with The Franchising Centre.

Krishma Vaghella

Franchise Development, Recruitment, Mentoring & Support Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

With a background in marketing and business development, Krishma first started her journey in the franchise industry in 2009, with a successful 6 years on the operational front leading and turning around multiple ‘Pitman Training’ franchises. In 2015, as Managing Director of Pitman Training Harrow, Krishma secured two ‘Best Business Women’ Finalist Awards for Best New Business and Best Business Woman in Franchising. Krishma was also recognised for operating one of the fastest growing franchises within the ‘Pitman Training’ network, taking the business to the top, in terms of ranking, just 6 months from takeover.

In 2016, Krishma held the position of UK Franchise Recruitment and Support Manager within the home care sector at ‘Promedica24’, a live-in care provider. Krishma also spent time supporting franchisees towards the growth of their businesses.

In 2017 Krishma landed a role in London at one the UK fastest growing start-up tech companies, ‘Laundrapp’, where she was the lead for UK development and service provision, managing 35 partners across country and expanding the network by recruiting more. With proven experience in the franchise space, Krishma implemented a partner recruitment, training and support programme within the company, which later also transferred onto the international licensing platform for Laundrapp.

Since 2018, Krishma has focused on educating and mentoring franchisors through their franchise start-up journeys. Mentoring is one of the key ingredients she feels is still missing in the industry and is most crucial to the success of a franchisor and their franchisees.

Krishma featured on LBC Radios ‘Business Hour’ in March 2018, to talk about franchising and in May 2018 made a visit to 10 Downing Street with 19 other entrepreneurs to meet the Prime Ministers Business Adviser to discuss the issues surrounding start-ups and business growth.

Krishma contributes towards articles for Direct Line for Business and has featured on their International Women’s Day marketing campaign. In addition, Krishma made a book contribution in a business start-up title: ‘The Successful Mumpreneur’, about investing in a franchised business. 

Krishma is a 5 x business awards finalist and sponsors and judges many business awards programmes. In addition, she is a judge and mentor for the University of Warwick’s Enterprise Programme. Krishma has also spoken about franchising at many events.

Krishma has worked/consulted across many sectors, including, tech, home care, kids’ activities, food and beverage and skills training.

Krishma has a wealth of knowledge in marketing, business development, start-up mentoring, franchisee support, training and recruitment and successful franchise development.

Steve Eastaugh

Franchise Development & Recruitment Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Steve has over 20 years of operational experience holding positions as Managing Director and Chief Operating Officer leading departments across organisations including marketing, sales, customer services, research & development and HR.
10 years of franchising experience with Premier Education Group PLC, where he led a market leading provider of education and recreational services, growing a UK franchise network of over 130 territories and operational master, partnership franchises in India and USA.

Steve has worked in and with corporate, public and charity sectors, holding executive directorships, non executive directorships and chairing a number of UK company boards.

Laura Harvey-Smith

Franchise Development Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Laura has 15 years’ experience in Franchising and working with owner managed businesses, having started her career at the other end of the spectrum in the corporate world with IBM.

After IBM she worked for a leading Franchisor as a Support Manager working her way up to General Manager. It was this journey that got her ‘hooked’ on Franchising as gave her great insight in to the World of Franchising and the role of Franchisor and Franchisee! Looking to put what she’d learnt into action she then moved on to work with Business owners, advising and facilitating the creation of their Strategic Plans and encouraging a culture of Continual Professional Development for all at every level of a business.
“It has become increasingly clear that effective, well designed bespoke training and a culture of continual development at every level is the solid foundation and corner stone to all successful businesses”

Laura lists her areas of experience and specialism as being Training, Communications, Planning and Marketing.

She says, “Understanding what motivates the business leader is key before designing and delivering any training or development project. We need to be clear on what the end goal is and ensure that training is going to help achieve the overwhelming objective, providing a great ROI. We also strive to make the development journey a ‘fun’ one engaging and nurturing individual talent through a blended learning approach. “

She has a passion for all things ‘development’ and Training and is driven by educating and motivating! Work-life balance is very important although Laura is keen to point out that when you love what you do the balance occurs naturally. Outside of work Laura can be found channelling her ‘inner Bear Grylls’ through anything out-doorsey from running and cycling to beach adventures with her children.

Steve Felmingham

Franchise Development and Recruitment Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Steve has been involved in franchising for over 25 years, and has been a Franchisee, a Franchisor, an International Master Franchisee and an International Franchise Consultant, developing, launching and managing dozens of UK and international Master Franchises in Europe, USA, Canada, South America and Australia. During that time Steve was also a main board director of a highly successful international publishing and distribution franchise with over 28,000 outlets worldwide.

Prior to discovering franchising Steve developed and built three of his own independent businesses, and is the first to agree that “franchising is a much easier way to start – or develop – a successful business model.”
Steve originally joined The Franchising Centre in 2006 and has worked with dozens of new-start franchises and established brands. As a result of Steve’s ‘all-inclusive’ franchise support style, he has been regularly called upon to work in an interim management capacity for some leading franchise brands. Steve worked in an interim franchise management role with the UK’s fastest-growing children’s day nursery franchise, taking this network from zero to over 90 franchisees in four years and more recently brought a US-based education franchise into the UK, a role which included adapting the model for UK sensitivities, creating and managing the full launch programme, building a support team and recruiting an astonishing 41 franchisees in the two years from launch.

One of the first franchise advisors in the UK to be awarded the QFP (Qualified Franchise Professional) status in August 2011, Steve is regularly invited to speak at seminars around the UK and overseas; writes articles and commentary for the franchising press and is a regular speaker at the British Franchise Association’s Franchise Exhibitions.

As a Franchise Consultant with The Franchising Centre, Steve advises businesses looking to expand through franchising, and identifies their most cost-effective routes to market. As Steve is quick to point out “Franchising is not for everyone – we spend as much time with potential clients discussing whether there are better methods to expand their business than we do discussing franchising, but for the right business, at the right stage of its development, there is no better model”.
Working with everyone from small, new-start companies to multi-billion dollar international organisations, Steve and the team all have hands-on practical skills as previous franchisors. This applied experience allied to The Franchising Centre’s unique support systems allows them to handle the development and launch of a completely new franchise model, or to utilise their hard-won experience in franchisee management to understand the challenges faced by mature franchise networks to assist them in maintaining a smooth-running operation.

Whilst business in today’s world can be stressful, Steve finds that seeing so many businesses flourish and grow is the most rewarding aspect of his role, and there can be no better recommendation than the word of a satisfied customer. For the final word, let’s hear from Tony Prueitt, Sales Director of Mac Tools (a Division of Stanley Black and Decker)

“At Stanley we pride ourselves on having a professional and ethical approach in all that we do. To ensure we delivered this approach when re-launching our Mac Tools Franchise business we needed help from Franchise experts. After our thorough research of the Franchise development market, we decided to retain the services of Steve Felmingham from The Franchising Centre. Steve clearly stood out from the crowd when advising the steps we needed to take to develop a good business into a great Franchise.
Throughout the re-development process Steve was a key driver within our team, always on hand bringing the sort of help and guidance you don’t find in text books – especially the change management advice when dealing with internal and external stakeholders. The results to date are fantastic as we have successfully re-launched the Mac Tools Franchise model and we are recruiting new franchisees of a higher quality and at a faster rate than previously seen in Mac’s 19 year UK trading history. Without hesitation we would highly recommend the expert services of Steve and The Franchising Centre team to any business for whatever Franchise development requirements they are seeking – definitely value for money.”

Robert Dancy

Franchise Development and Recruitment Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Robert grew up surrounded by franchising as the family business developed as a franchisor in the early 1990s. Oscar Pet Foods became the UK’s leading van based franchise with a network of over 100 branches.

Robert’s career began as an Oscar franchisee at the age of 18 gaining first hand grass roots experience prior to his degree.

Following graduation Robert joined FranchiseSales.com helping develop their leading franchise recruitment portal. Positions in franchise recruitment, sales, marketing and business development has provided a wealth of experience.
Robert now thrives on helping businesses realise their growth strategy and potential through franchising working in the North West since 2008.

Pam Gordon

Franchise Development and Recruitment Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Pam Gordon has a background in finance and business development.  After university she worked for four years for HSBC Asset Finance in business development and account management.  A banking career gave her a great grounding in sales, customer service, staff and project management.

In 1999, she began her franchising career working with Carewatch Care Services as Franchise Development Manager and grew the franchise network from 60 franchisees to 120 in just four years.  In 2003, Pam worked as Co-Director in setting up The Essential Business Guide (Brighton & Hove) which was a book and directory giving start-up advice and support to small businesses in the area.

Pam went on to work in franchise recruitment and franchise support for Expense Reduction Analysts the cost-reduction consultancy franchise group.  While there she also ran the The Franchise Alliance, overseeing and being the lead-speaker for UK-wide educational seminars promoting ethical franchising.  She has also been a key speaker at the British Franchise Association events and exhibitions for prospective franchisees and franchisors.

In 2006 she joined The Franchising Centre (formerly Howarth Franchising), as a Franchise Development Consultant and worked in a consultancy role until 2008, when she joined a client company, Prestige Nursing moving back in social care franchising.

Pam worked with Prestige Nursing as National Franchise Manager, supporting existing franchisees, whilst expanding the franchise network recruiting new franchisees and doubling their network in just 12 months.

2014 saw a welcome return for Pam to The Franchising Centre utilising her skills and passion for franchising to provide advice to existing businesses on franchising as a growth model, but also to work with franchisors on franchisee recruitment strategy with hands on support through The Franchise Recruitment Centre.
Outside of business, Pam enjoys spending time with her family and trying to achieve the best work-life balance that living in Hove (actually) can provide.

Bill Hendrie

Franchise Development and Recruitment Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Bill’s career started back in Glasgow when the petrol tank on my 1967 Mini sprung a leak and he thought “I must get a job that gives you a company car”. As a sales representative for Weetabix, Bill became the proud custodian of an (Orange) Hillman Hunter and never looked back (mainly because the mirrors kept falling off). He loved the job……but couldn’t stomach the product! Though he did learn a valuable lesson, clients want good service and honesty. If you say you can do it then do it and if you can’t do it then admit it and find an alternative solution.

From breakfast cereals to the world of publishing was Bill’s career path (yes no obvious link) where he was sales manager for a book and record club working for a large German publishing house. Redundancy, when the company pulled out of the UK resulted in entering the recruitment industry where he worked first, for a large national agency and then for an independently owned recruitment business that had a franchise division. This was Bill’s first experience of franchising (a word that he’d heard off but hadn’t a clue what it meant!).

Bill progressed from providing field support to Training Manager and eventually Franchise Director. It was in this role that he became active within the British Franchise Association (bfa) serving as a Regional Chair, a Board Member and The Chairman of the Franchise Group for Scotland. Bill has also achieved QFP (Qualified Franchise Professional) status via the British Franchise Association which attests to his knowledge and experience.

Having arrived at his current role within The Franchising Centre, Bill feels that he has come ‘home’.  His aim is to help his clients achieve their goals by being honest with them and delivering a good service (just like all those years ago at Weetabix).
Bill does not profess to know as much about their businesses as they do, that is not his role. He will however firstly tell them whether he believes that their business is capable of developing a franchise offer and if so,  will make sure that they give ourselves the best chance of attracting franchisees. 

Bill’s 20 plus years in franchising has helped him gain the knowledge to guide clients through what can be a daunting task.

Outside of work, Bill lives in Gloucestershire with his wife Lesley who is a School Head and together they have two (supposedly) non dependent sons.  His outside interests include the theatre and musicals. Truth is he enjoys what he does and gains pleasure from seeing his clients succeed; hobbies can wait!

Relevant Testimonials for Development Consultants

Choice Home Tutoring – “Alan, from The Franchising Centre (TFC) has been working alongside us as our franchise consultant for the past 18 months. Prior to meeting him and the rest of the team at The Franchising Centre, we had little knowledge of the industry so it has been hugely reassuring to have his expert guidance throughout the various stages of our franchise development and beyond. As well being able to tap into Alan’s many years of experience in the industry, we have found him very easy and pleasant to work with. He genuinely cares about the success of our business and is always willing to take time to discuss issues and respond to queries. Since our launch 10 months ago, Alan has guided us through the recruitment of 3 franchisees and it is without hesitation that we recommend his services and those of The Franchising Centre.” – Colin & Jo, Owners

Dignipets – “Robert of The Franchising Centre has been an integral part of us starting with our joint venture partners scheme at Dignipets. So far his network, knowledge and experience has been an invaluable to our growth and understanding. If you are thinking about making this journey it is good to know that there are people out there like Robert who will take the journey with you and support you all the way”. – Merel Taal, Founder and Director of Dignipets

 – “I approached The Franchising Centre with the aim of international expansion of my brand. From the very first moment of meeting Farrah Rose, I knew I was in the right hands. Farrah is a wonderful person to work with, she is warm and cares about every single one of her clients. Her vast experience means she can pinpoint the development needs of a franchise with laser focus and put them on the right development path. That is exactly what she did for my business. Furthermore, she introduced me to her wide international network of professional consultants who offer even more support. Franchising your business internationally is not easy and Farrah is always there when you need her, celebrating successes and also advising through more challenging times. She is dedicated, highly skilled and knowledgeable, yet brings a huge amount of care and warmth into the relationship. With Farrah, it feels like you are working with a trusted friend, someone you can always rely on.” – Angela Sterling, Managing Director of Lingotot Children’s Language Classes

Water Babies – 
The Franchising Centre helped us to start our first UK franchise business and, of course, becoming a franchisor in the UK. They then helped us to go into Ireland, as our first international foray, and we’re now working with them closely to go further afield around the world…and actually, I think that relationship will continue for as long as Water Babies is around. We’ve got a very good, strong working relationship with The Franchising Centre. I cannot speak highly enough of Farrah Rose and The Franchising Centre. We have worked with the team for more than 12 years and will continue to do so. You’ll struggle, in my opinion, to find any better” – Paul Thompson, Co-Founder of Water Babies

North London Grammar School
 – “We were only at the initial stages of our franchising project with The Franchising Centre, when the Covid-19 crisis hit. As for many businesses, we have had to adapt and change how we do things. One thing we have valued above all is the importance of communication and maintaining momentum, so that our projects moving forward can still be achievable, even if timelines may need to be adjusted. Whilst there have been a number of decisions to be made regarding the economic impact on the business, we have valued the flexibility and informed approach taken by Farrah Rose throughout the project, irrespective of unprecedented circumstances, has enabled us to continue with our plans. Working remotely with Farrah Rose and Alan Wilkinson of TFC has provided extensive benefits. In terms of deliverables, we are on track and up to speed with all that we need to do to continue our franchising project. What has been a particularly unexpected benefit is that meeting remotely has provided us with more time with our TFC team. With no time spent on travelling, we are able to benefit from the extra online meeting time. We are also finding that meetings can be easily planned, with not too much time lapse in between each and the frequency of meetings is unlimited. This is providing us with a continued flow of informed and expert guidance during a very unsettled period, whilst as the same time, our costs have significantly reduced due to the savings in time and travel costs. We feel that, as far as we can, ‘business as usual’ during unprecedented times is an important approach to take, to reduce further anxiety within our workforce as well as providing some stability. The effectiveness of working remotely with Farrah and Alan has been highly beneficial to maintaining this approach both financially and strategically and will ensure our projects survive and are ready to deliver when the time is right.”

Franchisee Recruitment

Dugan Aylen

Head of Franchisee Recruitment

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Dug has specialised in everything to do with franchisee recruitment for the last 18 years and has a passion for helping franchise companies find the right profile of franchise owner, as well as ensuring that potential franchisees go through the right process to ensure they also come to the right decision. Dug has worked with many franchise companies, improving and implementing franchisee recruitment systems to ensure success in this key area of their business.

Relevant Testimonials for Franchisee Recruitment Consultants

Countrywide Signs – “Just over a year on from the first Lockdown, we realise how fortunate we are as a business to be coming out the other side, not just surviving, but actually having grown our national franchise network, and with existing franchisees busier than ever! Much thanks must go to Dugan Aylen and Robert Dancy from The Franchising Centre, who have been there as our franchisee recruitment consultants all the way, they’ve helped us develop new processes and methods necessary for virtually meeting and finding franchisees whilst we were not able to have face-to-face meetings with for an extended period of time. These processes have actually helped us streamline our strategies and create better efficiencies and time-savings for the whole team, and will largely stay in place for the future. Special thanks to Rob who is the first point of contact for all franchise enquiries, he does a brilliant job qualifying and evaluating the prospective franchisees, making sure they will be a good fit for us, and us for them.” – Justin Pearce, Director

Access4Lofts – “During the past 12 months, which have been the most challenging the franchise sector has ever faced, The Franchising Centre has helped us adapt and change the way we needed to find and recruit franchisees. Despite all the hurdles, we are exceeding our growth targets and The Franchising Centre have been there throughout. What has really impressed us is the way Steve, from The Franchising Centre, got to know and understand our business right from the start. Their thorough knowledge and understanding has undoubtedly contributed to the successful sales process we have in place.” – Graham Ormesher, Director at Access4Lofts

Secure Locker Rentals – “The Franchising Centre were instrumental in helping us to start our first UK franchise business. Without Steve’s support and knowledge we would have been lost. His calmness and helpful attitude and has led us to selling 11 franchises in 14 months! This is testament to Steve guiding me throughout the entire process. Steve has become part of our team at Secure Locker Rentals and I know this will be a long term relationship with The Franchising Centre. If you are looking to franchise your business the Franchise Centre really should be your first stop…” – Jacqueline Stretch, Franchise & Operations Director at Secure Locker Rentals

JAN-PRO – “I have worked with The Franchising Centre for just under 2 years and ever since connecting with them they have guided and advised me on how best to operate my franchise recruitment strategy. They are professional, reliable and have a broad range of resources to make sure every job is done well. Throughout the last year (20/21) they were able to adapt and accommodate to the challenges faced and we now feel in a strong position to more than achieve our goals for 21/22.” – Ketan Parekh, JAN-PRO UK Managing Director

Granite & TREND Transformations – “We have worked with The Franchising Centre for our franchise recruitment for many years now. Their dedicated and professional team have helped assist us with franchise recruitment over the years. In particular, they were flexible and supportive during the lock-down period and that added support has enabled us to keep our recruitment momentum going. Recently, we have produced some incredible results and we certainly value our long-standing partnership with TFC.” – Danny Hanlon, Chief Operations Officer

Staff Recruitment

Shirley Hughes

Executive Recruitment Consultant

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Having left school at 15, Shirley had many ‘jobs’ – in offices, retail and hospitality but didn’t really settle down in a role until she joined Yellow Pages in 1983.  I worked in Telesales for 5 years then went into the Training department for another 5 years eventually becoming the Training manager.  In 1993, Shirley was asked by my former Personnel director to join him as he embarked on a new career as a franchisee for a recruitment company so she joined him as his Business Development Manager for the Midlands and the North West region. Within 3 months, Shirley joined the business as a partner and became a franchisee and continued in that role until 2001.

Taking a year out, she helped a local entrepreneur to launch a new product in the motorcycle industry worldwide before leaving the UK to work in Spain for a year.  Coming back to the UK in 2004 I opened an office for a Recruitment company taking that into profit within the first 8 months of trading.  I left there to join a franchised Recruitment/Training company who needed help in recruiting and supporting their new franchisees.

Knowing that franchising was a great way to do business I was excited to be asked to join The Franchising Centre as an Executive Recruitment consultant for their Careers Centre in 2006.  To date I have helped many people in franchising to find the right career move for them and have worked with franchisors in a variety of sectors.  My work with candidates includes helping them to write a good cv suited to the roles they are applying for, to helping them find the best way to get to the interview, including getting them the best price for rail travel and hotels if needed!  I also coach them on what to expect at interview and give them an insight into my clients.   I am able to do this because I have met most of my clients beforehand so that I fully understand the type of person they are looking for and the experience they should have.   

My clients range from newer small franchisors looking for their 1st team member (which can be very daunting for them) to the larger corporate franchisors.   No matter how big or small the franchisor is, I always offer them the opportunity for me to facilitate the first interviews with them so all they have to do is turn up and meet my candidates.   We do this away from their offices so that everyone meets on neutral ground and it makes it less formal. This helps the candidates too as they meet with me prior to the interview and then afterwards to give me feedback on how it went.   At the end of the day I can then sit down with my client to talk about each candidate and their interview and then progress to setting up a 2nd interview programme which my client would conduct at their head office.

In 2010 I became a Fellow of the Institute of Recruitment Professionals and in April 2011 I became the first Affiliate member of the British Franchise Association to gain their Qualified Franchise Professional accreditation.  In 2013 I was awarded the Encouraging Women in Franchising Service Provider of the Year in recognition for my work in the industry.  I have sat on various committees within the BFA and was Chair of the Affiliates group for 3 years from 2012 to the end of 2014.

Out of work I enjoy spending time with my husband and we both love going on holiday to the USA and various countries in Europe, eating good food and shopping!!

Relevant Testimonials for Staff Recruitment in Franchising

The Little Gym – “Shirley comes with a wealth of knowledge and contacts within the Franchise industry. Shirley is very personable and professional, she understands your requirements, produces a good list of potential candidates and supports the selection process very well. We will not hesitate to use her again.” – Alexander de Wit, Chairman

Right at Home UK – “We have worked with Shirley Hughes of The Franchising Centre for many years now and have always found her to be very knowledgeable about the franchising industry. Her understanding of our needs to find the right, experienced people to join our team is second to none, supporting our growing network of franchisees. She has always presented good quality candidates, many of whom we have employed, and we will continue to use her services whenever we require new members of staff.” – Lucy Campbell, Chief Operating Officer at Right at Home UK

International Development

Farrah Rose

Head of International Franchise Development

Tel: 01904 561598

Email: enquiries@thefranchisingcentre.uk

Originally from Iran and with a French Baccalaureate in Science and a business and marketing BA Honours and MA from Hull University, with British Citizenship and fluency in two European and one Middle Eastern languages,  Farrah Rose has been involved in international franchise management since 1984.   As European Franchise Manager for Burger King she was responsible for appointing, developing and supporting franchisees throughout Europe.

In 1990 she moved to Arcadia Group- the 2nd largest British Fashion Retailer –  as Senior International Development Controller where she prepared master franchise and licence offer packages for a number of brands including Dorothy Perkins,  Principles,  Evans,  Top Shop,  Top Man,  Racing Green and Debenhams,  and appointed franchise partners in Europe,Middle East and Japan,  to bring the organisation to the second largest fashion franchise operator after Marks and Spencers in the UK.

Since leaving Arcadia Group in 1997,  where her last role was International Home Shopping Development Director,  she joined The Franchising Centre, formerly known as Howarth Franchising,  as one of the firm’s founder members operating as a senior international franchise development consultant and shortly after was appointed to the Board as the International Development Director.   In this role, Farrah has developed international franchise strategies, pre-drafted legal agreements and operations manuals, identified franchise partner profiles and prepared training programmes and support packages for a number of well-known service, manufacturing and retail brands such as: Unilever, Penna PLC, Soccer Scene, Blooming Marvellous, Whittard of Chelsea,  Nestle, Butlers Chocolate, Max Brenner café, Café Jubilee, MFI, Debenhams and House of Fraser Department stores and  many more.   She has also worked with business-to-business and service franchises such as Boston Clinics, Sollatek, Adbikes, Carewatch Care Services, Energy Fitness, Speedflex, Kids Sports, Hoogoven Aluminium Building Systems and Chartered Institute of Environmental Health, Lingfield College.

Farrah has also imported franchise businesses from one market to another bypassing the UK, worked with Royal families of several Middle Eastern Countries to promote franchising in the Middle East. She has a tremendous in-depth knowledge of adapting systems to suit local franchise markets.

Farrah is a key international franchise figure, enjoying the elite status of affiliate membership of British Franchise Association and was given the Qualified Franchise Practitioner (Q.F.P) title on merit, she continues to be invited to contribute to a number of seminars on International Franchising in the UK,  Europe and the US. She has advised politicians and civil servants on the use of international franchising to encourage private business development sectors in Middle East, Guernsey and Malta.

In 2008 Farrah’s three decades’ contribution to international franchise development was recognised by receiving the prestigious invitation to be one of the four judges to assess and select ‘the best British Franchisor and Franchisee of 2008’  for their awards. In 2016 the BFA/ HSBC Best Franchisor of the year award was granted to Farrah’s longstanding client – Water Babies International.

In February 2020 Farrah Rose received the prestigious Global Franchise  ‘Life Time Achievement and Contribution to International Franchising’ Award in recognition of her professionalism and skills and expertise in this arena.

Farrah was recently named amongst the top 10 most powerful women in franchising by Business Women Females in Franchising magazine. Farrah was named amongst the top 15 most influential female experts in international franchising and she has been approved as technical consultant to the European Bank for Reconstruction and Development, offering international franchising and licensing advice to SMEs and Stake Holders in Kosovo, Moldova, Mongolia and Egypt.

Farrah regularly co-authors series of articles on the subject for Franchise World, the UK’s leading franchise news magazine, and has a regular slot putting each franchise country in the world under the spot light with Global Franchise Magazine with 70,000 high net worth readership.   She is regularly asked to speak at high profile and key Franchise Conferences and Conventions and seminars and exhibitions around the World such as IFA Convention, the London Franchise Show, BFA accredited International Franchise Conferences in London, VMG Franchise Exhibition, IFA Symposium, FASA Conference,  and runs numerous International Franchise Seminars to train stake holders and SME/PLC companies in franchising in conjunction with high profile international legal Firms, she has trained several international trade advisors from UK Trade and Investment and over 40 representatives of commercial offices of the British Embassies from around the Globe. 

Farrah was chosen as the advisor to the Minister of Employment and Commerce in Guernsey advising local professional service providers on promotion of the island to international companies looking to establish their international Head Quarters on the Island. She runs frequent seminars for local tax and legal and financial advisors as well as local politicians.

Against fierce global competition, Farrah has also been selected as the Franchise and License Advisor to the Commonwealth Secretariat assisting the Commonwealth to promote and set up the correct structure for development of franchising in Malta.

Farrah is also one of the Founder members and Board Directors of Franchise Pool International – a network of international franchise consultants and brokers with representatives from 46 international countries – she manages a further associate network in 30+ countries making a total of 77 Associates in 103 Countries around the World.

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