Venture Marketing Group’s Franchise Exhibitions

Membership History

Joined 1999

Venture Marketing Group’s Franchise Exhibitions

Membership History

Joined 1999

Company Overview

Venture Marketing Group (VMG) have been providing industry-leading franchisee recruitment solutions for over 25 years. The Franchise Exhibitions – organised exclusively in association with the bfa – allow franchisors to meet prospective franchisees face-to-face. Events include:

• The British & International Franchise Exhibition | Olympia London

• The National Franchise Exhibition (Spring) | NEC, Birmingham

• The Northern Franchise Exhibition | EventCity, Manchester

• Franchise Opportunities Scotland | Raddison Blu, Glasgow

• The National Franchise Exhibition (Autumn) | NEC, Birmingham

Every exhibiting franchise brand is accredited by the bfa to ensure that only genuine business format franchises are present. This reassurance ensures that the events attract prospective franchisees who take their research into the industry seriously. Bfa members benefit from exclusive discounts on exhibitor packages.

Franchise Services

VMG’s franchise exhibitions are the most established in the industry and the only exhibitions in the UK supported by the bfa. The Franchise Exhibitions are part of a family of products that raise the profile of franchising on a daily basis, including:

• FranchiseInfo.co.uk – the official website of the exhibitions

• Business Franchise magazine – the official publication of the bfa and the show guide

• BusinessFranchise.com

• The Franchise Magazine

• TheFranchiseMagazine.net

• UKFranchiseDirectory.net

• The Franchise Marketing Awards

• The Multi-unit Franchise Conference

A 365-days-a-year, 24-hour-a-day marketing campaign targeting prospective investors ensures that VMG’s franchise recruitment portfolio boasts an unrivalled reach in the UK.  To find out how VMG can best support your franchisee recruitment, get in touch on 020 8394 5207 or email Helen.McCulloch@vmgl.com


“The exhibition has been very busy with a tangible buzz about it. The atmosphere helps engage people even more and we’ve had some in-depth conversations with visitors who have a serious interest in franchising and are ready to explore what we offer.”

fit20 – Niri Patel – Managing Director


“The event has exceeded expectations, it’s gone excellently, very well indeed!”

Dallas Chicken & Ribs – Dabeel Waheed – Operations Director

Dallas Chicken & Ribs

“It’s been an amazing day! I’ve had so much fun speaking with so many people – people who are serious prospects. The footfall’s been fantastic, and the atmosphere is great.”

First Class Learning – Jaymini Bhattacharya – Franchise Development Manager

First Class Learning

“Day one of the event has been a great success, yielding 50% more leads than our best ever day to date!”

Ethical Property Partners – Frank Flegg – Founder

Ethical Property Partners    

“We’ve been delighted with the calibre of visitors to the stand. We’ve had good quality conversations with well-informed and well-prepared individuals, some of whom already have the investment in place and are ready to proceed.”

Fun Fest – Lynne Newman – Business Development Director

Fun Fest

“Today has been nuts! Our stand has been so busy and there’s a great buzz at the event! People have done their research and we’ve been able to have quality, constructive conversations with them.”

Tutor Doctor – Nigel Mayne – Director of International Franchise Development

Tutor Doctor

“This is our first time exhibiting at the event and it’s been very promising. We’re looking to grow our franchise network quickly and we’ve had some valuable conversations with plenty of engaged, informed individuals.”

TRIB3 – Kirsty Angove – Chief Marketing Officer


“This is always a well-organised event and is productive for us. This year feels particularly busy – right from the doors opening – and visitors seem focused and engaged.”

Dream Doors – Alex Waite – Director of Franchise Recruitment

Dream Doors

“I have been delighted with the quality of prospects we’ve met over the last two days. A number of excellent candidates who were already in our system also attended the event to take advantage of all of the advice on offer which will help speed up their journey to becoming one of our franchisees. I feel very positive that we are going to sign up a good number of new franchise partners as a direct result of exhibiting at the Olympia event.”

Auditel – Chris Aston – Managing Director


“It has been an action-packed couple of days. We’ve spoken to quality prospects that would be a great fit for each of the Neighbourly family of brands that we’ve showcased at this exhibition. Hats off to the marketing team for attracting such a broad range of quality prospects.”

Neighborly (Bright & Beautiful, Drain Doctor & Dream Doors) – Elliot Boyden – Franchise Sales Marketing Manager


“The best day at an exhibition we’ve had in 5 years – both in terms of quantity and quality of conversations we’ve had with prospective franchisees. Lively buzz throughout the event and well put-together as always.”

Agency Express – Ben Brookes – Managing Director

Agency Express

“The event has gone really well for us. We’ve had two packed days – we came last year and I think we have doubled the number of leads collected which is brilliant. Great quality prospects too.”

Cafe2U – Karen Atkinson – Operations Support Manager


“We haven’t exhibited for about 15 years but we’ve redefined some new territories in the south of England so taking part in the Olympia event was the perfect choice for us. It has been an exceptional event – we’ve had a large number of really good quality leads. People are really engaged and a number of them have a good level of existing knowledge about both franchising and our brand which is a great starting point! I’m feeling really positive about next steps.” ”

Minster Cleaning – Fiona Davies – Franchise Marketing Manager

Sparkle Cleaning

“Such a worthwhile event. The Multi-unit Franchise Conference has attracted excellent existing franchisees looking for expansion opportunities to the exhibition which has resulted in some really positive, in-depth discussions. Exhibiting has been a great way to raise awareness of the brand amongst quality candidates and will undoubtedly support our growth.”

9Round – Matt Fowler – Franchise Development Manager


“Our first exhibition and it has really exceeded our expectations. We’ve had lots of serious enquiries across both days – exciting things ahead!”

Clip ‘n Climb – Mick Cooke – UK Sales Manager

Clip 'n Climb

“This is the first time we’ve exhibited, and it was brilliant. Not only have we come away with really hot leads for our UK franchise opportunity, but we also have some great international ones as well. Participating in the presentation programme really benefitted us by driving even more traffic to the stand. Access to the venue was easy and the team were great – looking forward to the next one already!”

Bartercard – Nadia Roohi – National Franchise Assistant


“The Olympia event was the best Franchise Exhibition we’ve done to date. We had lots of credible conversations with visitors which I’m positive will convert into new franchisees for us. The organisers have clearly made a concerted effort to attract good quality visitors rather than time-wasters, and – as always – good set up and friendly staff which is a bonus.”

Coffee Planet – Scott Treasaden – Brand Operations Manager

Coffee Planet

“All in all, a great event for us. We’ve booked in lots of follow-up meetings with prospective franchisees already which is really positive. Having one of our franchisees on the Real Franchise Stories panel was great as it allowed us to share a different perspective. A successful couple of days!”

Telcoinabox – Jo Conder – Product Manager


“Fantastic event. Brilliant networking opportunity that has generated a lot of really high-quality leads.”

Tezlom – Zoe Perry – Head of Recruitment


“Extremely busy event. We have met lots of interesting and really keen prospects.”

Auntie Anne’s – Victoria Gale – Franchise Recruitment Manager

Auntie Anne's

“I would just like to say a big thank you to the Venture team for once again organising a fantastic event. It has been a great two days – lots of people, lots of interest. I would definitely recommend exhibiting to any franchisor looking to grow their network.”

Zerodrytime – David Muirhead – Managing Director


Email: helen.mcculloch@vmgl.com
Tel: 020 8394 5207
Location: London, SW19 4DP
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