Membership History

Joined 2021

Membership History

Joined 2021

Company Overview

Why Leadership’s ‘WHY’ is to inspire the leaders of today, so that they can inspire the leaders of tomorrow. Their Performance Coaching and Leadership Development services have been tailored to meet the demanding needs of the franchise world. This includes being able to use their deep understanding of the unique relationship that exists between franchisors and franchisees and, more importantly, how to create coaching content which is aligned to the needs of both parties, creating a profitable partnership.

Why Leadership’s coaching, mentoring and consultancy services are bespoke and totally confidential, so whether you are looking for one-to-one coaching or group coaching for your franchise network, they can help. Why Leadership’s coach Graeme McKinnon is also a highly experienced business leader, former franchisor and current franchise owner, combining real-life experience with the latest coaching tools and methodologies available.

Franchise Services

With over 16 years’ franchising experience, gained at board level within three well-known franchise businesses, Why Leadership’s CEO and founder Graeme McKinnon is well placed to provide franchisors and franchisees with a range of bespoke franchise consultancy services.

Whether you are considering entering the franchise sector for the first time or you are an experienced franchisor or franchisee looking to grow to the next level, Why Leadership can help. This includes providing advice on everything from concept through to implementation, as well as providing independent advice in relation to recruitment, business planning, funding and the legal support that would be required to help you make informed decisions.

The top 6 reasons why franchisors and franchisees have engaged the services of Why Leadership:

  1. Bespoke consultancy services are developed by an experienced leader who has also been both a franchisor and franchisee
  2. Everything we do is geared towards accelerating growth. Whether it’s strategic planning, mentoring the CEO or senior leadership team or coaching key roles, our experience at the coal face pays dividends
  3. It’s not just about creating a coaching culture throughout the entire franchise network, it’s about how coaching with compassion brings unrivalled results
  4. Mindset mastery programmes develop a growth mindset for both franchisors and franchisees, with franchisees engaging in regular growth clubs as a result
  5. Non-exec director support and board-level development services, help boards to be more effective for the benefit of the entire franchise brand’s stakeholders
  6. Franchise teams become confident in their options for exiting the business with our extensive experience in private-equity backed and franchisee-led management buyouts.


“Graeme was engaged by Auditel to help us bring our sales process into line with our new marketing messaging after a significant brand refresh. Graeme has blown us away with what he has achieved. The impact has been revolutionary and has given us a step change in our sales approach, meaning we are now focused totally on clients’ needs and delivering on our clients’ key strategic objectives. Working with the marketing team, our proposals have come to life and he is helping us win more business. The feedback from our consultants has been very positive and due to Graeme’s excellent training, he has made the day-to-day application of these approaches very straight forward. I would have no hesitation in recommending Graeme to any company who is looking to drive growth in their business.” Chris Aston, MD – Auditel

“I contacted Graeme to engage in his leadership coaching as I was feeling overwhelmed, lacking confidence and clarity with moving forward in my career. I have worked with coaches before but working with Graeme has been the best personal investment I have ever made. He has helped me to discover the value of my own skills, achievements, and experiences, encouraging me to become the best version of myself through simple, effective methods that I am able to put into practice every day. It has been an absolute pleasure working with him.” Vicky Brown, Franchise Development Manager – Bluebird Care

“We have been working with Why Leadership for the past year and have found Graeme to be an excellent mentor, business coach and source of sound advice. Graeme has a wealth of business experience, especially in the franchising sector, that he has used to mentor and coach the leadership team within Geek Retreat, and which has been a real factor in allowing us to achieve record growth in the past 12 months. Specifically, Graeme has assisted us in developing our leadership team, developing a strategic plan and building a high-performing team to increase the profitability of our franchisee network. We cannot recommend Graeme and Why Leadership highly enough.” Peter Dobson, CEO- Geek Retreat Franchising Limited

Email: graeme@whyleadership.co.uk
Tel: 07495 142942
Location: Edinburgh
Expert Advice
The five must-haves for successful franchise leadership
10 June 2021
Latest News
Why Leadership secures affiliate membership with the British Franchise Association
5 May 2021

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