Apollo Blinds is the winner of the Continuous Improvement category of the Best Franchise Awards 2021 for smashing its own record for the satisfaction levels of its franchisees.
The company – which is Britain’s biggest window blinds franchise – picked up the accolade after conducting its third annual Franchise Satisfaction Benchmark for 2021. It saw the overall satisfaction score from its 50-strong network of franchisees increase by 9% on the previous year, taking its score to 76%.
Apollo Blinds commissioned WorkBuzz to carry out the annual survey for the third year in a row and built on its increase of 18% for 2020 – as it sees clear, continued progression for the business.
Matt Thomas, Apollo Blinds’ Business Development Director, is delighted with the award and the score of the benchmark report and says the management team will use the findings from the report as a platform to aim for an even higher overall score next year.
“It’s so important that we keep listening to what our franchisees have to say so that we can keep improving the service and support we offer to them as part of a partnership approach,” he said.
“The WorkBuzz Franchise Satisfaction Benchmark is vital to the performance and growth of our network, as it looks at how the franchise is performing through the eyes of our franchisees.
“The report is a brilliant benchmark for Apollo Blinds and highlights the progress that the management team and the franchisees have made together over the last couple of years.
“There are some striking figures – such as the fact that 100% of our franchisees said they would renew their franchise agreements, and more than 70% expected to see their overall profitability improve over the next 12 months. Also, 100% said they were happy with the initial support and training they received from Apollo Blinds when they joined the network.”
The increase in the satisfaction score is all the more remarkable after a difficult year where, like a lot of other businesses, Apollo Blinds endured challenging trading conditions due to the global pandemic. However, Apollo Blinds has actually seen record sales of its blinds, shutters, awnings and curtains since March 2020, fuelled by the UK boom in home improvements.
Mr Thomas also says that one of the key factors that has underpinned the increase in general satisfaction levels is the company’s continued investment in bringing new products to market – enabling Apollo Blinds franchisees to have the widest collection of blinds, shutters, awnings and curtains in the UK.
The Franchise Satisfaction Benchmark covered six key areas: training & support, leadership, franchise system, value & rewards, culture & relationships, and general satisfaction. Two headline figures that stood out from the report include a score of 85% satisfaction with the leadership of the business – with trust and confidence being two important factors expressed by franchisees. The other was the 84% general satisfaction score, where franchisees said they were proud of the brand, remarked that the Apollo Blinds management team go the extra mile, and said they would recommend the franchise opportunity to others who are looking to set up and run their own franchise businesses.
Mr Thomas concluded: “The Franchise Satisfaction Benchmark for 2021 enables us to keep setting the highest standards for the business, and this makes it an increasingly attractive proposition to prospective franchisees.”
For more information about the Apollo Blinds franchise opportunity, visit www.apolloblindsfranchise.co.uk.