For the second year in a row, Apollo Blinds has been named the winner of the Continuous Improvement category of the Best Franchise Awards for setting a new record for the satisfaction levels of its franchisees.
The company – which is Britain’s biggest window blinds franchise – picked up the accolade after conducting its fourth annual Franchise Satisfaction Benchmark for 2022. It saw the overall satisfaction score from its 50-strong network of franchisees increase by 8% on the previous year, taking its score to 84%.
Apollo Blinds commissioned WorkBuzz to carry out the annual survey for the fourth year in a row and built on its increase of 17% for 2020 – as it sees clear, continued progression for the business.
Matt Thomas, Apollo Blinds’ Business Development Director, is delighted with the award and the score of the benchmark report. He says the management team continue to set the very highest standards for the business, which ultimately benefit the prosperity of all its franchisees.
“The WorkBuzz Franchise Satisfaction Benchmark is vital to the performance and growth of our network because it is the barometer of how our business supports our network of franchisees,” said Matt.
“It’s vitally important that we keep listening to our network, and the survey helps us to do that because it lets us look at how the franchise is performing through the eyes of our franchisees.
“To win this award two years in a row is amazing because it recognises our ability to keep improving our overall Continuous Improvement score – and it also highlights how far we have come in a four-year period.
“There are two standout figures: 100% of our franchisees said that we ‘go the extra mile’ to support the network, and there was also 100% agreement about us all sharing the same goals for the business.”
Apollo Blinds believes that two key factors have underpinned the increase in general satisfaction levels. The first is the company’s continued investment in bringing new products to market, enabling Apollo Blinds franchisees to have the widest collection of blinds, shutters, awnings and curtains in the UK.
The second is the way its marketing is focused around supporting its franchisees to generate enquiries, which lead to sales, ultimately promoting the portability and prosperity of the franchisees’ businesses.
Both of these points have been exemplified with the news that the company has been shortlisted for two window blinds industry awards. It is in the running to win Best Marketing Programme and Best In-House Training Programme at the upcoming British Blind and Shutter Association’s (BBSA) Awards.
Mr Thomas concluded: “Winning the Continuous Improvement category of the Best Franchise Awards is a big deal for us – and the fact that we’re now in the running for two BBSA awards highlights what an attractive franchise proposition Apollo Blinds is for anyone who wants to run their own profitable and prosperous business as part of our network.”
For more information about the Apollo Blinds franchise opportunity, visit www.apolloblindsfranchise.co.uk.