St Albans-based Laurence Fitch was the general manager of a family company importing ceramic tiles throughout the South East. He left early in 2008 due to the downturn in the economic climate. His business partner, Ruth Dawe, had spent the last 10 years working for an international investment bank in the City. She had the opportunity to take redundancy from the bank in August 2008. They joined the Auditel cost management consultancy franchise opportunity in that year and have just renewed their franchise agreement for another five years.
Laurence and Ruth have become well established within the marketplace of cost management. Their growing reputation, both in the business community and in the Auditel network, has been fully recognised; the pair were Auditel’s Rising Stars of the Year in 2009 and Franchise of the Year in 2010. Ruth has become a member of the Auditel Franchise Advisory Council and Laurence, a Regional Principal for the NW London group.
This year, they have achieved over £1,000,000 worth of savings for their clients. Laurence and Ruth say: “It is very pleasing to reach this figure and should be celebrated. However, what really keeps us motivated is the knowledge that the savings we have achieved for our clients has made a real difference in the recent tough economic climate. Every single pound saved will have benefitted them. For one client, the savings made were used to fund a new sales team to help them generate further sales. This is something they could not have achieved without Auditel.”
It came as a wonderful unexpected surprise to them when they were presented at with a cake to mark their achievement at an Auditel regional meeting. Laurence says: “Most people know that our office has a liking for cake. On this occasion we felt it more appropriate to donate the cake to Keech Hospice, our local hospice. We do hope that patients and staff at Keech enjoy it!”
Franchising has evidently been very good for Laurence and Ruth. They declare: “The result is one of the best business decisions of our lives!”
Auditel was established in 1994 and now has over 200 franchisees. Last year, the company won the coveted Franchisee Support Award at the bfa HSBC Franchisor of the Year Awards.