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Be part of the bfa’s SUPERBRAND event this June – this is your interactive gateway for international expansion

Be part of the bfa’s SUPERBRAND event this June – this is your interactive gateway for international expansion

The British Franchise Association (bfa), the leading and trusted voice of UK franchising, is bringing its flagship SUPERBRAND event, in partnership with Barclays, back to the IET in London. This leading event, which will be taking place on 15th June 2022, will set the standard for supercharging your business journey and developing key insight for international expansion. 

The bfa’s SUPERBRAND event is an established international educational platform and this year’s event will once more feature a truly global agenda. It is the perfect partner for established brands both in the UK and those abroad that are looking to enter the UK market.

The event has a key focus on education in a global community in the morning and connecting a global community in the afternoon. In the education sessions there will be a key focus on growth through acquisition, how to prepare for international development and what to consider when entering a new market. Furthermore, there will be key legal insight and wider knowledge sharing on how to build a substantial UK network.

All SUPERBRAND sessions are tailored to deliver business insights and expand your knowledge, making sure that you are asking the right questions, and building and developing your own platforms for your successful expansion. The event will also give all attendees perfect access to new opportunities and a new integrated network within the franchising community.

Stevie Borthwick, Head of Franchise at Barclays UK, notes, “At Barclays we believe franchises play a vital role in supporting the local economy through job creation and the payment of taxes. Not only does it promote entrepreneurship but it reduces the risk of failure too. With this in mind, we are extremely proud to be continuing our commitment to supporting the franchise community by sponsoring the bfa’s upcoming SUPERBRAND event in London. Whether you’re a franchisor or franchisee, having industry knowledge and experience is vital to make the most of new opportunities. The bfa’s ambition and dedication to upskill both franchisors and franchisees whilst providing opportunities to network and grow, makes this event truly worthwhile and useful to anyone looking to move forward in their franchising journey.”

The British Franchise Association has chosen Global Franchise as its media partner for the Superbrand event. Richard Davies, Advertising Director for Global, notes, “Global Franchise is proud to be a media partner for the bfa’s upcoming SUPERBRAND event, especially considering the pedigree and professionalism that the bfa is associated with. With education sessions, networking opportunities, and guidance for international brands looking to enter the UK, this will truly be an unmissable event that the franchising community can’t afford to miss.” 

Pip Wilkins, CEO of the bfa, notes, “It is great to see our SUPERBRAND event returning once more, supercharged and ready to give you all the insight you need to expand your business horizons into the international arena. SUPERBRAND really is the place you need to be to better understand how to further develop and expand your brand and wider franchise operation into new and existing markets. There is a blended format of keynote presentations from speakers around the world of business and franchising and interactive breakout zones to truly get to the heart of the topic. All sessions are structured to give key take-away value for you and your business and provide the opportunity to network and learn from others, while building lasting connections.”

Please note that the tickets for SUPERBRAND are £135 + VAT. To book your ticket now or to find out more information about this leading international expansion event please visit https://www.thebfa.org/events/superbrand/.

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