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Franchisor Membership

Cristina Grancea, Director of SylvianCare, Franchisor

We decided to join the British Franchise Association due to the advantages that the affiliation brings and because of the expert support and training provided. We consider the resources that can be accessed through the bfa membership as invaluable, especially for a business that is new to the franchising world.

Member Benefits

Standards

Standards & Representation

  • bfa Member Logo
  • Board Member
  • Member Chair
  • bfa Representation

Influence

Franchising Connectivity

  • 50+ Annual Events
  • Creating Valuable Introductions
  • Global Influence & Insights

Education

Franchise Education

  • Qualified Franchise Professional (QFP)
  • Franchise Forums
  • Specialist Seminars
  • Bespoke Workshops

Support

Expert Guidance & support

  • Newsletter
  • Discounted Coach & Mentor Services
  • Relationship Manager
  • bfa “Franchise Gym” Discounts

Promotion

Content & Promotion

  • Web Directory
  • PR Opportunities
  • Social Campaigns
  • Cost Effective Collective Campaigns
  • Award Programmes

Membership Criteria

Joining the British Franchise Association involves a thorough accreditation of a franchisor’s history and standards, which is why membership is important for the credibility of any brand that’s proud of its model and wants to attract the best franchisees to its network.

Members commit themselves to comply with the terms of the following bfa policies and procedures:

  • The Code of Ethical Conduct
  • The Disciplinary Procedure
  • The Complaints Procedure
  • The Appeals Procedure

Members also agree to: 

  • comply with the Code of Advertising Practice as published by the Advertising Standards Authority.
  • provide to the association any non-confidential information relating to their franchise business or relating to the standing and qualifications of its directors, as may be requested by an authorised official of the association.
  • provide a full-time official of the association access (at reasonable times and on reasonable notice) to confidential information relating to the franchise and its standing (on the understanding that such information remains confidential to the authorised official).

The bfa operates an informal conciliation scheme, and facilitates mediation and arbitration schemes. These services are available to franchisor members and franchisees who jointly agree to the use of these schemes.

Members of the association also seek to comply with the spirit and intent of the Guidelines to Best Practice as published by the association from time to time. In respect of both the foregoing general conditions of membership, and the following specific terms, whilst the association will use its best endeavours to establish the eligibility of an applicant, the onus for demonstrating that the criteria have been met on initial accreditation or reaccreditation lies finally with the applicant.

All Full and Associate members of the bfa must meet four key criteria: that the business is viable, franchisable, ethical and fully disclosed.

These principles underpin the accreditation process before membership is granted. As part of their application, franchisors are expected to demonstrate how they meet these standards and provide evidence of the same, where appropriate.

  1. Viable: The business will have evidence to show that the product or service is saleable, and at a level of profit that will sustain a franchised network.
  2. Transferable: There is a means for the transfer of the know-how to a new operator at arm’s length, essential if the business is to be franchised.
  3. Ethical: The franchise is structured and operated in accordance with the ethical principles set out in the European Code of Ethics for Franchising, which covers matters of advertising, recruiting, selecting, and interactions with franchisees. The applicant’s franchise agreement is formally assessed.
  4. Disclosed: All information on the business that is material to the franchise proposition and contract is disclosed without ambiguity to prospective franchisees.

Membership Types

To become Full Members, franchisors must prove a sustained trading, financial and franchising record over a period of time. The record of Full Members on openings, withdrawals and failures (if any), as well as their trading and financial performance, is subject to an initial assessment and periodic reaccreditation.

The requirements for Associate Membership are the same as for Full Membership, except that the criteria relating to the length of time the franchise has been operating, the size of the network and the range of experiences, are less demanding. Associate Members are franchisors working their way towards Full Membership. The bfa will determine whether a franchisor applying for membership is suitable for Associate or Full Membership.

Provisional Listing is available to businesses with a successful trading record in the UK of at least one year and that are in the process of developing a franchised business. It will already have a franchise agreement that meets the bfa’s Code of Ethics and will be able to demonstrate that its development programme is founded on good franchising practice. Provisionally Listed companies commit to complying with the conditions of membership and to work to achieving the standards for Associate Membership within two years.

UK Developer is available to any established international brand that can evidence they have a proven business model that has traded successfully with an established network of franchisees in its country of origin. This category is open to any franchisor with a development interest in the UK and is keen to benefit from UK industry insights, high quality network and education, along with development support.

Membership Enquiry

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