Bluebird Care, one of the largest care at home providers in the UK and Republic of Ireland, were proud to show their support for the Silver Sunday initiative by hosting an event in Westminster this week.
For one day each year, Silver Sunday provides those in their silver years with an annual opportunity to get out of the house, try new things and meet new people in a bid to combat the loneliness and isolation felt by many older people.
On Monday many representatives from Bluebird Care, including franchisees from around the UK as well as head office staff, were joined by the Lord Mayor of Westminster, Councillor Sarah Richardson, in the Lord Mayor’s Parlour at Westminster City Hall.
Also joining them for the launch were Lady Christabel Flight, who launched Silver Sunday last year and special guests, six Chelsea Pensioners from the Royal Hospital in Chelsea.
Bluebird Care franchise offices have been encouraged to hold free events for people aged 65 and over around the UK on Sunday 6 October 2013 to celebrate older people.
Last year, there were 19 Silver Sunday events around Westminster. This year, with the focus on Silver Sunday being more of a national initiative, Bluebird Care alone are holding 40 events around the UK.
Lady Flight, who is Westminster City Council’s Older People’s Champion said: “I am thrilled Bluebird Care has chosen to support this initiative by hosting a range of activities throughout the UK, which has raised the profile hugely. Silver Sunday is a celebration of older people and an opportunity to recognise their valuable contributions to our communities. We are urging everybody to get behind Silver Sunday 2013 and give the older generation the chance to share their skills and talents.”
Chief operating officer for Bluebird Care Group, Simon Dalziel, said: “Bluebird Care is delighted to be the main supporter of Silver Sunday…through our 180 offices, we daily provide care to thousands of older people. We understand their needs and know [that] often our care staff may be the only people they see all day.
“It was also great to be able to welcome the Chelsea Pensioners to the launch!”
Pioneered by Westminster City Council, Silver Sunday was first held in 2012 and was developed in response to a 2012 national Royal Voluntary Service survey which revealed the serious levels of loneliness felt by older people. More than 30% of people over 75 in 2012 said they were ‘very lonely’ with 25% admitting that they did not leave their homes for days on end.
Bluebird Care was recently acquired by the Interim Healthcare Group and now has almost 180 offices in the UK and Republic of Ireland.