Business Doctors, specialists in business advice, support and growth planning for SMEs, have appointed Lynne Rawlinson as brand manager. The news comes just after the franchise were upgraded to Associate Membership of the bfa.
Lynne will have responsibility for the company’s overall marketing strategy and execution, overseeing the brand, user engagement, events, and providing marketing support for the growing network. She is based at the headquarters in St Helens and takes up her post with immediate effect.
Previously marketing manager for Motionlab Marketing and The FIT Show, Lynne brings a wealth of digital and social marketing experience to Business Doctors Franchising Ltd as it continues its own growth in becoming a nationwide network.
Matthew Levington, managing director of Business Doctors, said: “We are delighted to confirm Lynne as brand manager at Business Doctors Franchising. Lynne has an excellent track record, and brings a wealth of digital marketing expertise that will really help us continue to drive forward our ambitious growth plans.”
Lynne began her marketing career with CCA Occasions based in Preston and was instrumental in the company’s acquisition in 2007 by The Taylor Company, one of the largest privately owned companies in the United States.
During her employment with Motionlab, Lynne headed up marketing for an inaugural trade event show which attracted almost 6,000 visitors through digital and social marketing, resulting in them being awarded “Best Trade Show Launch” by the AEO (Association of Event Organisers).