Cafe2U continues to grow worldwide and has announced its launch in South Africa. The country will be the third international market, following Germany and New Zealand, that the company has added to its growing global franchise network in 2012. South Africa is a marketplace offering huge growth potential for Cafe2U’s latest master franchise owner, Marco Da Silva.
Marco knows the potential of the South African coffee market from first-hand experience. In 2007, Marco and his cousin Dylan launched renowned Mokador Coffee in Johannesburg, operating as the sole distributors of this premium Italian roasted coffee brand to the South African market.
Marco knows from his experience that the South African market differs from the Australian and English marketplace; even though the coffee culture is quickly developing, it remains about 10 years behind. However, the demand for quality coffee is growing rapidly and so he feels this is the perfect time to introduce Cafe2U’s mobile franchises to the market.
“Many of the businesses in South Africa are in business parks meaning employees need to drive to get to their local café. Cafe2U offer amazing coffee and café-style bites served at your business address, which is a concept we believe consumers will be very excited about,” says Marco.
“We cannot wait to launch our first van into the market and introduce South Africa to the amazing coffee in the most convenient way possible. The South African coffee scene is going through a mini revolution.”
With a population of just over 50 million, Cafe2U International’s managing director Derek Black believes this is a rare opportunity for Cafe2U to be part of the evolving demand for quality espresso coffee in South Africa. “Cafe2U is already the largest mobile coffee franchise in the world and this development in the South African market marks the beginning of a powerful new clientele and incredible growth opportunity,” he commented.
Founded in Australia, Cafe2U has been operating the business for 10 years and have expanded their franchise model to the UK 5 years ago. They already have over 50 franchisees across the UK, over 100 in Australia, and successfully launched in the US in 2011.