In the heart of Runnymede, Anitra Camargo, the founder and Managing Director of Home Instead Windsor Runnymede, stands as a beacon of compassion. For over 11 years, Home Instead has been more than a care provider; it’s a haven where individuals find happiness, health, and independence within their homes.
Anitra’s vision is rooted in a mission to make life better for both caregivers and care receivers. The Home Instead difference lies in meticulously matching hand-picked Care Professionals with clients based on shared personalities and interests, building relationships that stand the test of time.
Anitra’s journey wasn’t just about founding a business; it was a response to a heart-breaking experience with her Auntie Joyce. Leveraging her background in finance, sales, and marketing, Anitra entered the world of home care with a unique approach – holistic support and creative solutions.
Her growth strategy involves more than business expansion; it fosters community engagement and maximises returns from various funding sources. Anitra believes in a ‘meeting needs’ sales and marketing strategy that connects, mobilises, socialises, celebrates, and evolves the community both inside and outside of Home Instead.
During the pandemic, Anitra spearheaded an innovative approach to reconnect the community, aligning with Home Instead’s goal of providing exceptional support. Her team ran successful events that brought generations together, contributing to a remarkable Care Professional work satisfaction score of 97%.
Anitra pioneered a ‘meeting needs’ sales and marketing culture, creating a comprehensive ‘What’s on Where’ guide featuring local activities. Since August 2021, her team has facilitated 1354 occasions aligned with their mission, benefiting various groups and raising awareness for local charities.
Under Anitra’s leadership, Home Instead achieved a distinguished CQC Outstanding rating, setting it apart as the sole provider of its kind in Runnymede & West Spelthorne. Her approach effectively communicates the unique qualities that set Home Instead apart, leading to a decline in staff turnover, service expansion, and a positive impact on the bottom line.
Anitra is shaping a future where care goes beyond the conventional, empowering her team and building an inclusive and supportive community. Her work provides services that genuinely change lives, creating a stronger, more connected, and caring community that goes beyond expectations.
