With over two decades of dedicated service, Premier Education Group stands as a beacon in the children’s activity industry, making a significant impact through a network of nearly 50 passionate and expert franchisees. Operating in over 100 territories, Premier Education Group provides a range of services, including curricular PE, extracurricular clubs, wraparound childcare, and holiday camps, reaching nearly a quarter of a million children weekly through 1,300 Activity Professionals.
From day one, Premier Education Group sets the stage for success with a comprehensive 14-month induction program, offering new franchisees an in-depth understanding of every facet of the business. This includes hands-on experience with existing local franchisees, fostering a unique culture of collaboration and ongoing support that distinguishes the Premier Education network.
The franchisees are equipped with effective daily processes, including daily huddles and weekly ‘LION’ meetings, ensuring excellent communication between staff and managers. Twice-weekly webinars with the franchisor, featuring external speakers, provide a platform for information sharing and knowledge transfer. A quarterly business review and regular regional and national training events further contribute to the continuous improvement and growth of the franchise network.
Setting ambitious targets, Premier Education Group actively involves its network in the business’s direction. The establishment of a Trailblazer group, consisting of the top ten franchises based on Operating Effectiveness data, exemplifies this commitment. The Trailblazers play a crucial role in shaping decisions via quarterly meetings and steering groups, contributing to specialised project development.
Despite the ambitious aim to double network revenue in three years, the first nine months have seen success, with some franchisees exceeding their growth targets. The implementation of the Overall Operational Effectiveness (OOE) model, a bespoke measurement system, ensures systematic scoring against key criteria, providing franchisees and the central support team with early indicators of progress and success.
Results speak volumes, with a 50% increase in businesses within the ‘Good’ quartile, a 50% reduction in those within the ‘Inadequate’ quartile, and an impressive 70% of businesses now within the ‘Good to Outstanding’ Quartile. A 14.6% total increase in OOE average score and the visibility offered by the dashboard are driving real growth, with over 55% of the network set to grow by more than 25% this year.
Premier Education Group’s Central Services offering adds to its commitment to financial support, providing a solid foundation for sustainable growth. The results are evident, with 95% of franchisees turning over more than £250,000 last year, a third turning over more than £500,000, and 33% poised to achieve a £1m+ turnover by the end of this year.
In the competitive landscape of children’s activity franchising, Premier Education Group stands tall as the Franchisor of the Year, a testament to its unwavering dedication to excellence, growth, and the well-being of the children it serves.
