The lifelong dreams of 82 children have come true as a result of the hard work and fundraising efforts by staff at Cash Converters. One of the UK’s best retailers of pre-owned goods has announced that it has raised £150,000 for national children’s charity, Dreams Come True since its partnership began in 2007.
More than 200 staff across the Cash Converters network of 208 stores have helped raise money for the worthwhile charity. Some staff have cycled more than 300 miles from London to Paris; some have taken part in the London Marathon, running 26.2 miles around the capital city, while some enjoyed a leisurely but competitive round of golf helping to raise thousands of pounds for children across the UK.
Carl Murray, managing director of 26 stores in and around London, has participated in a number of fundraising events and holds the charity very close to his heart. He said: “Raising money for such a meaningful charity really helps make the grueling fundraising challenges feel like a walk in the park. Knowing that I, personally, am helping to make the dream of a young person come true makes all the hard work worthwhile.”
Aside from the large scale events held on a regular basis by Dreams Come True the network of 208 stores have helped contribute to the overall sum by hosting a range of in-store charity days, raffles and competitions. These events, coupled with the public’s awareness of the cause, have helped secure media interest for the charity across the UK.
Dreams Come True helps children with both life threatening and long-term illness. They help liaise, coordinate, organise, fund and often accompany the Dream child – to ensure that each child has an unforgettable experience fulfilling their dream, with wonderful memories to share with loved ones and friends.
Each dream is unique. Some children want to meet their celebrity hero or favourite Disney character while others want to visit their grandparents abroad, ride a unicorn, swim with dolphins or work on a fashion magazine. Many want help with their everyday lives and Dreams Come True is delighted to provide vital sensory equipment, wheelchairs or specially adapted bicycles as well.
Peter Newman, chief executive of Dreams Come True said: “Cash Converters is a renowned and popular national retailer; we really value the relationship that has been established over the last four years.”