One Stop franchisee, Danny Wilson is celebrating after opening his 13th store with the convenience retailer, with the latest addition to his portfolio in the bustling town of Bridlington, East Ridings.
Danny’s new store is located in a former hardware shop in the town which was run down and tired looking. Danny has worked with One Stop to give the building a significant facelift and the result is 1,800sq ft of space which has been customised to create a fantastic new store for the community. As well as stocking One Stop’s extensive range of chilled, frozen, fresh and ambient lines, it also boasts lots of other top-up treats including f’real Milkshake, Tango Ice Blast and Robinson’s Fruit Ice.
Opening more One Stop stores is now a ‘breeze’ for Danny, who has been enjoying a family holiday just two weeks after the latest opening! Danny comments: “We’ve opened a number of One Stop stores in quick succession. Once you have one store, you follow the same One Stop systems and replicate what you’ve done, focusing on what’s been successful and the demographic of the area.
“We’ve found the technology allows the stores to virtually run on their own as the orders automatically curate whether you’re there or not. We just look through the order and check if we need any additional stock and that’s it! Other symbol groups we’ve worked with weren’t nearly as advanced, so this allows me to operate multiple sites with ease.”
Danny employs mostly from the local communities where his stores are based, around the Scarborough, Bridlington and northeast area. He believes in promoting good colleagues, a faith which has allowed him to expand quickly, as he explains: “I recently promoted someone who had very high standards as a manager in one of my stores. I put her in place to train other managers of new stores meaning I could ensure the same consistent standards across all of them. If you have good people and good systems, you’ll have a good business.”
Danny has tapped into the strength of local community stores since the pandemic with Bridlington seeing significant investment with the rise in popularity of British seaside towns and staycations. “Our new One Stop store is not the only shop to open in the area – there’s competition around us but we remain the best value thanks to the promotions we can offer,” explains Danny. “I’m really pleased with how trading has been since we’ve opened, and the look of the store has also exceeded expectation. We’ve got the new yellow and grey promotional POS, which has created a standout impact from the roadside.”
One Stop has nearly 250 franchise stores in its portfolio, with many franchisees now owning multiple sites. John Miller, Head of Franchise at One Stop comments: “It only feels like yesterday when we congratulated Danny for opening his 12th store! He has a strong team that leads by example, and he has worked hard to build a solid and well-respected portfolio of One Stop stores in the Northeast.
“The speed with which Danny is opening our stores shows the opportunities available for franchisees and the ease of running multiple sites. All our stores, whether they are ‘core’ or franchise, are treated the same. Franchisees have all the systems, technology, promotions, prices, quality, and standards that are synonymous across the whole estate. Franchisees also have their own Business Development Manager who works with them on every aspect of the store, from the initial refit, to growing sales, all with up to the minute data helping them in every aspect of decision making.
“Danny has a strong vision for where he wants to take his business. He can see how much the local convenience industry has grown and is keen to harness this in an area he knows well. Our job at One Stop is to help support this growth and work with Danny to bring out the best in each store and allow him to run his sites as efficiently as possible.”
So, is Danny stopping at store 13? Absolutely not! He is already planning to move his other Bridlington One Stop – which he only opened earlier this year – to a larger site! Plus, he plans to open more and is already looking at possible sites! However first he will enjoy his well-earned holiday, happy in the knowledge his stores are being well looked after and running as well as if he was there!