Industry News Centre

CEO Update, 28th May

CEO Update, 28th May

“As we move into the ‘re-group’ phase in franchising the association is busy laying foundations for a more nimble future where we can respond quickly to the diverse needs of the membership. The areas in scope for our current review are, a membership solution that makes the bfa more accessible, FREE franchisee membership for all bfa member networks, a variety of high quality virtual training solutions, and a new office location that will help us to help you thrive in franchising.”
– Pip Wilkins, CEO

Generating a collective interest in franchising:
The industry websites are seeing an increase in visitor traffic and franchisor pipelines are by building as more people are keen to take ownership of their futures. We are seeing enquiries from prospects looking to achieve a better balance as lockdown has forced them to slow down and enjoy time with families. Others simply do not want to be in limbo in the future and wish to go into business for themselves. The bfa will be running a digital ‘go local’ campaign at the beginining of July that will promote your businesses to prospects and will highlight franchisees as local community contributors to support their business regeneration.

If you are keen to participate in this campaign please email press@thebfa.org for more details.

Thrive in lockdown
The bfa virtual Series is designed to support you and your networks in a regeneration project and journey. This is ideal for those of you keen to take this time to ensure systems and processes are fit for the future and you come out stronger than you went in. You can attend single sessions at £50+VAT each OR book the entire series and benefit from 250 QFP points and access to an action group to support planning and execution for £125+VAT.

The Leading Educator
We continue our Power Hours and Franchise Surgeries, the schedule for the week ahead, including links is included for you below:

Tuesday 2nd June – 4pm
Franchisee Power Hour:
PR & Marketing – ‘Business unusual’

Lucy Archer – Rev PR –
PR & marketing expertise for franchisees; tips on comms to grow out of a crisis.

Wednesday 3rd June – 11am
Creating a wellbeing framework
Ruth Brown – Home Instead Senior Care
Creating a wellbeing framework based on practical experience, ensuring wellbeing in the workplace is the norm, not a USP.

Thursday 4th June – 4pm
Franchisor Power Hour
bfa Executive team & expert panel 
Ask questions to our expert panel or simply soak up the content rich conversation from your franchising peers.

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