Industry News Centre

CEO Update, 4th June

CEO Update, 4th June

“Now more than ever, it’s essential that we collaborate, learn and share. Following on from my update last week, I have spent much of this week getting a firmer understanding of what the bfa means to our members and how we are perceived externally. This morning I logged onto the London EWIF Zoom Meeting which was a great opportunity to hear from many brands that aren’t yet in the bfa. The key takeaway for me is that we still have much work to do to communicate the positive things the bfa does in this sector. We do a great job in many areas, but don’t necessarily blow our trumpet enough.
As we all adapt to businesses re-opening and transition back to our new norms, we want to continue to support you and provide tools to assist. Next week sees the launch of our first Virtual Series taking place alongside the now regular Power Hours and bfa Surgery.”

– Pip Wilkins, CEO

Re-group, re-build and re-generate with the help of the bfa’s Virtual Series. All three sessions are subsidised by the bfa at £125 + VAT

The accredited expert content is delivered online and provides a valuable opportunity to develop your business and network with industry peers. You will also get access to a unique action support group so you can continue to share your learning journey between sessions.

Find out more about the course content and the experts delivering the modules by clicking here.

The Leading Educator
We continue our Power Hours and Franchise Surgeries, the schedule for the week ahead, including links is included for you below:

Tuesday 9th June – 4pm
Franchisee Power Hour:
‘Essential Sales Skills’
Berkeley Harris – Sandler Training –
A chance for your franchisees to refresh and learn new sales skills in a sensitive climate.

Wednesday 10th June – 11am
Top 7 Cost Considerations for success
Chris Aston – Auditel
Expert advice from Auditel’s procurement and cost management specialists on how to control the Cost Gate in your business.

Thursday 11th June – 4pm
Franchisor Power Hour
hosted by Pip Wilkins
Your chance to chat, ask questions on your agenda or simply soak up the content rich conversation from your franchising peers.

Digital Marketing Campaign Opportunity:
The bfa’s latest digital marketing campaign will support a national regeneration project for local economies and encourage people to buy and invest in local franchise businesses. The digital booklet will sit at the heart of the campaign, accompanied by independent assets and social activity.

To support our members in this challenging time, we are heavily subsiding the campaign, but participation numbers are limited, so email press@thebfa.org to secure your place. Spaces will be awarded on a first come first serve basis.

Extend your franchisees another opportunity of support:
Please invite your networks to join the bfa Franchisee Support hub on Facebook, where they will find details of their weekly Franchisee Power Hour. It’s their chance to inter-trade, be represented, support each other and learn from their peers and specialist guest speakers. Join here: https://www.facebook.com/groups/bfaBusinessHub

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