Industry News Centre

CEO Update, September 1st

CEO Update, September 1st

“Last week we launched our first bfa Bitesize which myself and our COO, Emily Price hosted. This is a great platform for us to widen the profile of the bfa and share some of the brilliant things that we do further afield. You can view the full hour below.”
 – Pip Wilkins, CEO

The National Franchise Exhibition is Going Virtual! 

Offering a simple solution to your franchisee recruitment needs, this online event will allow you to chat to prospective franchisees in real-time and build up a pipeline of quality prospects.

Designed to mirror the live exhibition experience, the event on 2nd & 3rd October will feature a mix of engaging live and on-demand educational content as well as a range of networking opportunities to help prospects explore the world of franchising from the comfort of their own homes.

Participating brands will benefit from:

  • A proven virtual exhibition platform offering an engaging, interactive visitor experience
  • An easy-to-use, efficient exhibitor interface
  • Easy, accurate and automated data collection
  • Brand exposure in the event’s comprehensive marketing campaign which incorporates TV, radio, trade press, email and digital. The campaign will target a wide range of potential franchisees, including those who are seeking a change of lifestyle or considering their options post-redundancy
  • Two live days, plus three additional open days for visitors to access on-demand information post-event

To find out how you can get involved, call 020 8394 5200 or email franchise@vmgl.com to build a bespoke package to help you achieve your franchisee recruitment goals.

We look forward to seeing you there!

bfa Bitesize

On Friday we went live for the first of the bfa bitesize episodes for Coconut Creative’s Franchise Mastermind. The topic of the hour was collective ambition – what is it and why does it matter? If you’d like to access the full session, email: mailroom@thebfa.org.

The Leading Educator

What’s coming up this week! 

Tuesday 1st September – 4pm
Finding the formula for profit
Jeff Williams- ActionCOACH –
A chance for franchisees to focus on the 5 key numbers in their business to transform profitability. 

Wednesday 2nd September – 11am
Maintaining franchise standards’
Malcolm Muir- Venners –
How to maintain brand standards and protect your reputation as a franchisor.

Thursday 3rd September – 4pm
Franchisor Power Hour
hosted by Pip Wilkins
Your chance to chat, ask questions on your agenda or simply soak up the content rich conversation from your franchising peers.

Leaders of Tomorrow Digital Marketing Campaign

Our Leaders of Tomorrow campaign was put on hold due to the pandemic, but we’re delighted to say we’re now relaunching!
This campaign targets the next generation of the franchise industry, Gen-Z and Millennials. Those who may be embarking on their career or those who have already been through further education, started a career and now want to pursue their dreams of working for themselves.
This campaign is designed to increase awareness of franchising as a strong, supportive and stable option with huge opportunity for growth. Even if you didn’t elect to be a part of it before, you can still take part in the subsidised campaign. Click the button below to find out more…
I want to take part!

The bfa HSBC Community Heroes campaign  recognises people in the industry who have gone above and beyond.

Send your nomination (max. 250 words, as to why you’re nominating them) to press@thebfa.org by 23rd September! 
Failure is not to be feared. It is from failure that most growth comes.”
 – Dee Hock

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