The news comes as the brand also extended its global reach with recent openings in Australia.
The new UK store was opened by franchisee Lewis Broughton, who now has two CeX stores. He commented: “I’m really happy to be trading here at Burton on Trent and opening the 100th CeX franchise. The store looks great and we’ve had a great response from customers.”
Senior franchising manager Frank Orchard added: “CeX have achieved an important milestone, and see the potential for many more new franchised stores in the near future.
“We are proud to have shared this successful buy, sell and exchange concept with our franchise partners, who have been instrumental in helping us expand our offering to many towns and cities across the UK. We continue our search for bold retail franchisees that share our vision and passion for our products and services.”
The company cites the rapid pace of innovation in technology as one of the main drivers of its success, with increasing numbers of consumers upgrading and looking to cash in on their old electronics and phones.
Last year CeX opened 64 new stores worldwide, of which 42 were in the UK and has targeted strong growth again in 2013 after launching a lower-priced concept of its stores, which is expected to add a “significant” number of smaller outlets to the network.
CeX was founded in 1992 in London and now operates in six countries across four continents.