August was another record month for automotive paintwork repair franchise ChipsAway, with the number of repair enquiries smashing all previous levels in its 18-year history. Despite the gloomy economic outlook, almost 22,000 leads were sent out to its nationwide franchise network of repair specialists last month alone, breaking the company record that had only been set one month earlier!
The brand has reported a 94% increase in customer enquiries since introducing TV advertising into its national marketing strategy, and its forthcoming campaigns are set to increase this even further.
“ChipsAway’s national advertising campaigns have generated a fantastic number of repair opportunities for the network over the years,” says Tim Harris, chief executive of ChipsAway. “We have continued to refine and optimise our campaigns for maximum results and this summer we extended our TV campaign so franchisees have benefited from three and a half months of advertising – spanning the whole summer, June right through to September.”
Appearing on a range of digital channels, ChipsAway’s TV campaign represents a major investment by the company in supporting its franchisees, raising brand awareness and generating new business through high-impact promotion of ChipsAway’s services to consumers on national television.
Tim continues: “TV is part of a wider mix of national marketing activity, including Google marketing which continues to perform extremely well for us, with an increase in leads of over 194% through this channel over the past two years!”
ChipsAway now has around 300 specialists in operation nationwide, as well as a network of master franchisors overseas.