The British Franchise Association’s new scheme, bfa Connect, has been introduced to provide members with a central point of reference for support and connectivity to the wider industry. This works well if you have specific questions, need some insight or maybe are at a crossroad and could do with another opinion. You can simply complete a connectivity request and the bfa’s executive team with help directly or, connect you to a trusted source to support you. It is important now more than ever that we grow together.
“The introduction and connections Pip and the bfa have made for me have been invaluable with our decision making around our expansion plans. Paul at McDonalds, the established franchisor who I was introduced to was very generous with his time and advice. This kind of support really demonstrates the value of being part of the bfa.”
Ruth Brown, Director of Business Development, Home Instead
Let’s take a look at what else the bfa has been up to…
The British Franchise Association has been proactively connecting the business format franchising community since its inception. Although its primary purpose was to differentiate ethical business format franchises from other forms of business model also masquerading under the ‘franchising’ name.
Today the purpose is greater, and the association represents not only established brands but start ups and importantly franchising education to the UK population at large. Collective ambition has been a popular term in the association’s vocabulary and amazing outcomes have been achieved for the sector with the bfa at the helm.
- The bfa was a significant contributor to the European Code of Ethics, and in fact is the owner of the UK extension and interpretation to this code. The franchise contracts drafted by UK franchise specialist lawyers adopt the principles of the code.
- The bfa was instrumental in the renegotiations of the Block Exemption Regulation (BER) with the European Commission and is actively involved in the present renegotiations of BER.
- The bfa has proactively worked with government to protect sectors that have come under threat of legislation which could provide a substantial threat to business format franchising, as a whole if a precedent were set. In recent years this came in the form of the Pub Code, and prior to that, Packaging Waste Regulation.
- The differentiation of business format franchising to other forms of ‘franchise’ is a key point that requires education when it comes to promotion and this, is why education is high on the bfa’s agenda.
- The bfa launched the first education seminars for prospect franchisors and franchisees in the mid 90’s and they still reside today, modernised and online!
- The bfa launched the first of its kind FREE online training programmes for both prospect franchisors and franchisees enabling people to access information about what franchising is from the comfort of their own home or school in their own time.
- Substantial PR campaigns are run each year to provide engaging content from the franchising community with real examples of the difference that franchising can make to people’s lives
- The UK’s most prestigious franchise awards programme captures global attention and gives ethical franchising a platform to shine and a significant voice in the media. The 2020 campaign saw a huge reach of over 92 million.
The bfa has produce a sector survey for more than 20 years. This is used widely by the franchising community to substantiate their marketing message and aid prospect discussions. It also provides a significant role in ensuring we have subsequent data to show a contribution to the UK economy that is worthy of the sector being involved in critical legislative decisions.
We are looking forward to launching the next survey in the second half of 2021!
If you are reading this as a member, we thank you for your ongoing commitment to representing, education and promoting ethical franchising with us.
If you are not a member but would like to find out more, you can do so by emailing email@example.com