The bfa’s pilot digital marketing campaign, which ran from September 24, 2018, until just after the National Franchise Exhibition at the NEC on October 5-6, was exceptionally successful, targeting different demographics that were particularly interested in starting a new business, becoming their own boss and those looking for an optimised work/life balance.
With over 200,000 unique user views through social media channels, and over half a million impressions, the ad campaign was designed to specifically target those who would find franchising an ideal career route.
39 brands submitted case study led content and you can view the digital booklet here.
As you can see from the infographic, the results are extremely pleasing:
The main areas we targeted were those expressing an interest through their social media channels for becoming entrepreneurs, franchisees and franchisors. As you can see from the breakdown, both prospective male and female franchisees were particularly engaged.
And this was a pilot operation – the first time we tried it.
We are looking to run other campaigns, starting with a New Year, New Career digital booklet, and with a larger budget and specific targeting we believe the next venture will be even more successful.