Domino’s Pizza is celebrating the opening of its 2,000th European store today, at the landmark site on Kier Park, Maylands Avenue in Hemel Hempstead.
Representatives from Domino’s Pizza Europe, Middle East and Asia (EMEA), staff from the UK head office, including the CEO, Lance Batchelor, and the franchisee and store team led the festivities with the ribbon cut at 11am. The store was decorated to promote the special occasion and Councillor Brian Ayling (the Mayor’s representative) joining the Domino’s team at 1pm to cut a celebratory cake.
Domino’s is running lots of promotions in line with the opening and its corporate charity, Rays of Sunshine, will also be involved in the day’s events and will be bringing along some of the ‘wish’ children and their families so they can learn how to make pizza. The store is also offering this as a prize, whereby one family will be invited to the store for a pizza-making experience.
Eric Anderson, Domino’s Vice President for EMEA, said: “We have been delivering, hot, fresh pizza to customers since 1960 when the first Domino’s store opened in the USA. Since then the business has grown very successfully, now operating in more than 80 global markets. To reach our 2,000th European store is a real achievement and we are very excited about coming to the UK to celebrate the day in style. We want to make it a special and memorable occasion for staff and customers alike.”
Franchisee for the Hemel Hempstead store, Arshad Yasin, said: “I am delighted that my store has been chosen as the 2,000th European store, it is a great honour. My staff are very excited that so many people from Domino’s corporate team will be coming to see them and we are looking forward to making the day an eventful one. We want our customers to come and join in the fun and help us celebrate.”
Fun on the day includes stilt walkers, the company mascot and of course lots of hot, fresh pizza!