Experienced kitchen salesman, Andy Hart, has taken on a new challenge. After spending six years heading up the sales for Dream Doors‘ company-owned outlet in Hampshire, he’s now travelling the country supporting its franchisees. He joins established franchise managers, Bryn Jones and Deena Garside, who have collectively spent 15 years in-territory for the kitchen facelift retailer.
After 38 per cent growth in 2012, and recording year-to-date sales up 30 per cent, Dream Doors isn’t short of customers. But with new showrooms opening every month, the brand’s founder and managing director Troy Tappenden knew he needed to bolster his management team.
“We’ve got 50 franchisees spread across the country, and perhaps half-a-dozen more ready to launch this year,” Troy says. “Hardly any of them have any kitchen industry experience, and most haven’t run a business before. They need support. And they definitely need it in sales.
“We added to our marketing team earlier this year and are now generating half the franchisees’ leads in-house. So we’ve got that side of the business covered. But we’re a sales-driven business. And bringing Andy over from my own showroom will help franchisees convert more of the leads we send them.”
Andy began his career in kitchens with DIY giant B&Q, becoming the top sales consultant at both its Basingstoke and Havant stores. His average conversion rate at Dream Doors has been 50 per cent, bringing in more than £3million of revenue.
“I’m looking forward to a new chapter in my career with Dream Doors,” Andy says. “I’ve already met lots of franchisees and will accompany them on customer visits. I know I can help them sell more, but I can also give them an insight into the kitchen industry based on my 12 years’ experience.”
Dream Doors is the UK’s largest kitchen facelift retailer. It specialises in made-to-measure kitchen doors, and also supplies worktops, sinks, appliances and innovative storage solutions.