Driver Hire, the logistics recruiter and franchise business, got the ‘Spa’ treatment recently thanks to its equity investment backers, LDC. LDC is a founding investor in the Marussia F1 team, and provided Driver Hire with the opportunity to display their company logo on the rear wing end plates of the Marussia F1 Team cars for the 2013 F1 Belgian Grand Prix at the Spa circuit.
“Seeing our brand feature on the global stage through initiatives like this is something Driver Hire franchisees and staff can be proud of and helps reinforce the credibility of the business,” says Chris Chidley, Driver Hire’s chief executive. “We were delighted to be given this opportunity by LDC.”
Based in Banbury, the Marussia F1 Team is one of the newer teams in F1. The team races in a distinctive red and black livery with drivers Max Chilton from Great Britain and Jules Bianchi from France.
Chris added: “LDC is one of the UK’s leading mid-market private equity houses. Their decision to invest in Driver Hire in 2011 was a major vote of confidence in our business and its potential. This kind of opportunity is a real benefit of being part of the LDC family of companies.”