The outstanding levels of franchisee support delivered by Driver Hire’s in-house marketing team has earned it a place at the finals of the 2018 national ‘Franchise Marketing Awards’.
Now into their 13th year, the Franchise Marketing Awards have become a highly-coveted accolade within the industry, celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees. The 2018 awards are sponsored by AW Digital.
Judged by an independent panel of experts, which included Pip Wilkins, CEO of the British Franchise Association and Tony Massey, UK Deputy Head of Franchising for HSBC, the awards are open to all franchisors that operate an ethical franchise and can demonstrate marketing excellence.
Driver Hire are past winners, collecting the trophy in 2016. This year’s nomination further highlights their ongoing commitment to the success of their franchisees.
Franchising for over 30 years, with a nationwide network of franchised offices, Driver Hire is the UK’s largest specialist supplier of temporary and permanent drivers and other logistics staff to local and national organisations in both the public and private sector. If a client is short of staff – perhaps because of illness, holidays or seasonal demand – Driver Hire will supply them with a suitable replacement.
Commenting on the nomination, Richard Owen-Hughes, Driver Hire’s Group Marketing Director said: “To be nominated in the ‘Best Franchisee Marketing Support’ category is a real honour. We’re very proud of the ongoing stream of innovative and effective marketing services we provide to our franchisees. We know from their feedback that they value what we do. Good marketing is a vital ingredient for success at Driver Hire. That’s reflected in our trading figures with our network as a whole currently on course for another record trading year – our sixth in succession.”
The winners will be announced at The National Franchise Exhibition at the NEC in Birmingham on Friday 5th October 2018.