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Dwyer Group Changes Corporate Name to Neighborly

Dwyer Franchising, LLC (“Dwyer Group”),has announced that it is changing its corporate name to Neighborly, effective immediately. The decision follows the rapid success of the consumer-facing Neighborly platform developed a little more than a year ago to unite all of its service franchise brands under one umbrella. The new trade name supports the community of home service experts’ approach for providing an easier way for people to connect with providers of all home service needs through one convenient outlet.

Since launching Neighborly in the U.S. in 2017, our platform for home services has increased engagement with customers and made a powerful and positive impact across our service brands,” said Mike Bidwell, President and CEO of Neighborly.

Now it’s time to bring that same Neighborly brand home to our corporate offices around the world to amplify the collective synergies of our service brands internally as well,” Bidwell added. “Dwyer Group’s legacy includes the success of 21 service brands to-date, and this legacy shall now be showcased moving forward under the friendly consumer facing Neighborly name.”

Building on the concept of Neighborly in the US and Canada, our U.K. brands (Aire Serv®, Bright & Beautiful®, Countrywide Grounds Maintenance®, Drain Doctor®, Mr. Electric® and Rainbow International®) are starting to work more closely together and are already seeing and treating each other as neighbours.  Our franchisees are now more connected than ever with their local communities and creating opportunities to strengthen their relationships with both new and existing customers”, says Jeff Meyers, Vice-President of International Operations for Neighborly.  “The rebranding reinforces our commitment to helping today’s consumers to easily connect with service provider experts to repair, maintain and enhance their homes and businesses.”  

The new trade name will be reflected at 10 corporate support centres across the U.S., U.K. and Germany, employing nearly 850 employees. With the transition, the corporate website at dwyergroup.com also has moved to www.NeighborlyBrands.com.

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