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ERA reports 64% growth in last five years

Expense Reduction Analysts (ERA), which has been helping UK businesses save money since 1992, has announced network revenue increases of 64 per cent in the last five years. The franchise says that it’s no surprise that at a time when every finance director is under pressure to cut costs and boost profits, their specialist procurement services are experiencing such high demand.

Last year’s record turnover of £11.3million maintained ERA’s organic year-on-year growth. It was also the first step in the company’s strategic five-year plan to increase group revenues to £25million and deliver each franchisee a comfortable six-figure average income by 2016. An ambitious target, but one that ERA’s head of recruitment, Matt O’Neil, says is on track thanks to further investment in marketing and support, and a deliberate cap on new franchisees.

“Since announcing our five-year plan, ERA has set aside more than £400,000 each year to fund an award-winning marketing team employed to generate new business,” says Matt. “They’ve already been instrumental in helping us become the trusted alliance partner of the British Retail Consortium, as well as using PR campaigns to raise our profile and get in front of key decision-makers within our target market.

“We’ve overhauled our entire training programme too, developing the ERA Training Academy to help new franchise partners win more contracts early on. Those new recruits are carefully selected from the best candidates, and we won’t take on any more when we reach 200.

“By capping our numbers and enhancing support, we’ll realise our growth ambitions and create more wealth.”

ERA currently has a network of more than 150 franchised consultants in the UK and Republic of Ireland, and is looking to take on just 15 more during 2013. Their core market is businesses with a turnover between £5m and £100m.

Expense Reduction Analysts (UK) Ltd

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