Annual Conference 2018

Make sure you join us at the ICC in Birmingham for an unmissable event featuring engaging keynote speakers and a comprehensive seminar programme focused on your business needs.

As an Association we are truly passionate about creating a highly engaging environment for those attending and an opportunity to present some unique networking opportunities to share best practice and celebrate the huge level of diversity and success within the franchising sector.


Introducing our themed conference tracks

Franchisor Tracks:
Network Development | Digital Marketing | Advisory (Legal and Financial) | Training and Development | Network Growth

Franchisee Tracks:
Business Growth | People and Culture


Introducing our Sponsors

Platinum: Gold: Silver: Bronze: Media: 
The Franchising Centred&t Chartered AccountantsCoconut CreativesFranchise FinanceBusiness Franchise


Conference Programme

Day One



08.30    First time attendee breakfast & networking
Your opportunity to meet other attendees coming along from their first time and network                   with some of the bfa Board of Directors

09.15    General Registration – coffee & networking

09.45    Welcome to the bfa Conference 2018

             Pip Wilkins, CEO, bfa
An introduction to the bfa Annual Conference – what you need to know about the event

10.00    bfa & ITN Productions present ‘The Future is Franchising’

10.15    Fail fast, learn quick
             Every franchisor makes a few mistakes along the path to success. Hear our experienced                     panel share how they have overcome some key challenges so you can avoid them in your                   business

11.00    Networking coffee break

11.25    Concurrent Sessions:
                     Choose from one of the following sessions:


Network Development 

Franchising Focus – What’s hot?

A panel of award winners share their transformational stories of franchising success             


Digital Marketing

Your 90 day marketing plan 



What's new in franchising? 


Network Growth
Driving your business forward – helping franchisees to improve their performance at local level


Training and Development
Getting new franchisees engaged from the day one


Business Growth

The Fundamentals of Sales – Going back to basics


People and Culture

Talent Acquisition – top tips and advice from the experts


12.35    Networking Buffet Lunch

13:45    QFP Presentations
             bfa Chairman and CEO present QFP certificates to the newly qualified Members

13:55    Transforming the future of business through franchising

             The new vision, mission and values for the bfa

             Pip Wilkins, CEO, bfa

14.25    Concurrent Sessions:
                    Choose from one of the following sessions:


                    Network Development – Franchisors and Franchisees

         The Power of Diversity in Franchising
         Q&A with a successful panel of franchising experts


         Digital Marketing

         Video Marketing – How to use video marketing to bridge the human interaction gap the internet has created. 



         Insolvent and Poor Performing Franchisees - What should you do and how can you support them? 


         Network Growth

         Taking your franchise to the next level of growth


                    Training and Development
                   Getting your training right – one size does not fit all

                    Business Growth
                    Improve your performance or add a new territory?

                    People and Culture
                   Key aspects of workplace wellbeing


15.35    Networking coffee break

16.00    Keynote Speaker - Mary Portas 

16:55    Summary of day one

17.05    Close


Day Two



09.15    General Registration – coffee & networking

09.30    Chairman’s Welcome

09.45    Keynote Speaker - Jan Spaticchia

10:15    Affilliate Awards

10.45    Networking coffee break

11.10    Concurrent Sessions:

                     Choose from one of the following sessions:

                     Establishing Franchisee Engagement
How you do it and why it’s important

                     The Legal Perspective – Managing franchise resales

                     Network Growth
                     Driving expansion

                     Building your brand together

                     Training and Development
                     Recruitment Roadshow


12.20    Keynote Speaker - Nicky Moffat CBE

13:05    Summary & Closing Address

13.15    Lunch and Close

Tickets available

Registration Option Price
Awards Dinner Package 2018 95.00
Conference Day Package 2018 120.00
Conference Two Day Package 2018 240.00
Franchisee Track 2018 250.00
Franchisor Full Package 2018 450.00

You need to be a registered user of the bfa website to book an event. Register/Login now to book your place.

Event Location

Thursday, 28 June 2018

Friday, 29 June 2018

9:00 - 17:00

Broad Street
B1 2EA

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