bfa Brand Builder Masterclass

From 19th October 2017 08:30 To 19th October 2017 15:30

Venue : bfa Office (Milton Park)

Join us for an interactive training day for those that set goals, strategy and manage operations to engage people and technology to scale brand recognition, values, sales and business worth.

Spaces are limited so will be allocated on a first come first serve basis.

AGENDA:
09:30 Registration and coffee
09:50 Welcome and introductions
10:00 The history of Branding, why its important and how the rules
are changing
10:30 Managing the Marketing Mix
11:00 Network coffee break
11:20 Brand building - WHY?
-What are our Brand values?
-Where is this message being amplified?
-How the brand promise is being evidenced?
-Who manages the brand?
-How is it managed?
-Measure outcome methods - what are your KPI's?-
-What is your biggest issue challenge?
-Group feedback on ideas to overcome issue
12:45 Network buffet lunch
13.45 Interactive session – Tools in action
15:30 Network Coffee Break
15:45 Next steps for your business
-Preparing for the future - develop your plan
-How is brand management changing?
-What must we implement to lead?
-Who? When? How?
16:30 Close

standard price
£135.00 pp
Prices are exclusive of VAT

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QFP points
250 points

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