How to Market Your Franchise and Recruit for Network Growth (February)

Why attend this course?

Recruiting the right franchisees in the right manner is at the heart of successful growth and long-term sustainability. Learn and understand the techniques, systems and practices used by the best in the business, from profiling and messaging to putting a robust recruitment process in place. You’ll strengthen your own offering and professionalise your methods.


Workshop outline:

  • Build your fundamental understanding of best-practice recruitment processes

  • Gain insight into franchisee concerns and what they are looking for in a business

  • Understand the components of a franchise offer, and how to improve the offer

  • Identify improvements in recruitment promotions

  • Common recruitment mistakes and how to avoid them

Learning Objectives

  • Current marketplace for recruitment

  • Establishing a marketing & recruitment budget

  • Establishing a franchisee profile

  • Suitable marketing media for franchisee profile

  • Three core principles of recruitment process

  • Stages of recruitment process & delivery of information

  • Why people buy a franchise

  • Dual roles of sales and recruitment activities

  • Background to decision making process

  • Ethics of recruitment and disclosure

  • Changes in marketing & buying/selling process

  • Marketing messages and how to generate response


Qualified Franchise Professional (QFP)

This course is one of the four core training workshops required for completion of the QFP qualification. It carries with it 500 QFP points.

Tickets available

Registration Option Price
Standard ticket for 2 day QFP course 690.00

This event has passed and can no longer be booked.

Event Location

Tuesday, 20 February 2018

Wednesday, 21 February 2018

10:00 - 16:00

bfa Office, Milton Park
The British Franchise Association
85f Park Drive
OX14 4RY

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