Superbrand

Returns May 2021 | IET, London

Introduction

The iconic Institute of Engineering & Technology in London will again host the British Franchise Association Superbrand event. Taking place on the 13th May 2020, this event is a must attend for any business in franchising, or looking to scale up using the franchise model.

This is an event to connect the global franchise community and contains a blend of keynote presentations from speakers around the world of business and franchising, panel discussions from leading experts and breakout zones that get straight to the heart of the topic. All sessions are structured to give key take-away value for you and your business and provide the opportunity to network and learn from others, whilst building lasting connections.

So, if you are a franchisor anywhere in the world, a multi-unit or multi-brand franchisee, an advisor in franchising, or someone just considering franchising for your future, this is the event for you!

The worldwide landscape

Keynote speaker (more information coming soon)

Superbrand: Want to expand internationally?

An overview of the key challenges that arise when looking at expansion abroad and how to overcome these to ensure a smooth transition to international markets.

  • Selecting the right countries and partners
  • What is the best structure for you – a master, JV or direct?

UK Developer: What makes the UK market appealing?

Leading experts discuss why the UK is the most attractive European country to enter and what the opportunities are.

  • What do potential franchise partners want?
  • Developing your international franchise package

Franchisee Investor: The real life experience

Multi-unit and Multi-brand investors share their investment stories, discuss how they have grown their portfolios and the challenges overcome on the journey to success.

Legal issues from around the globe

A panel of leading lawyers share the top legal issues facing franchising

Superbrand & UK Developer:

How to maintain & sustain a thriving network across countries

An experienced expert and established franchisor shares their top tips to ensure you maximise your growth potential across multiple countries

  • Creating the right organisational culture
  • Maintaining brand standards
  • Playing the long game when it comes to investment

Franchisee Investor:

When is the right time to realise the return on your investment?

A case study presentation sharing a story of investment, growth and final exit. Hear the trials and tribulations from someone who made the whole journey.

The Superbrand speed debate

International Franchisors share their experiences

  • The importance of market research and due diligence
  • Challenges and opportunities
  • Top tips!

Keynote Presentation

(more information coming soon)

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