PR, reinforced by social media, is a powerful and cost effective tool.
Skilful use of PR and the bfa’s PR campaigns, promotes different aspects of ethical franchising and can get success or human interest stories from our members into the regional and national newspapers, magazines, radio, television, Internet and other media – although we cannot guarantee any coverage outside bfa channels.
Our target groups include:
Special interest groups – e.g. women, young people, the military
Exciting campaigns are being launched continually. We'll be focusing on several special interest groups – so please keep a watch for details.
We strongly encourage bfa members to post relevant stories on our website. All stories accepted are promoted in a specially created PR campaign sections on the bfa website and communicated to relevant target audiences via our Twitter feed.
Click on the links to the right to see our current PR campaigns.