Membership History

Associate Member
Joined 2016

Membership History

Associate Member
Joined 2016

Company Overview

Award Leisure is the UK’s Number #1 Hot Tub Franchise. They are a family-run business that have become the UK’s leading franchised retailer for premium Hot Tubs, Swim Spas, and luxury outdoor leisure products with exceptional value for money.

Established since 1984, Award Leisure have gained unrivalled recognition from both the industry product governing bodies and leading worldwide manufacture.

Award Leisure have received a multitude of industry accolades, including the latest honours from premium world Hot Tub manufacturers in both North America and China for exceptional sales, growth, and outstanding customer service. As well as Showroom of the Year award by BISHTA and UK Pool and Spa Awards. Award Leisure have also been recognised for installing the most hot tubs in the UK.

Due to the success and high demand (30% year-on-year market growth) of their products and after care service, Award Leisure decided to franchise the business in 2016. With a team of over 30 people it was agreed that by partnering with likeminded, driven and hardworking entrepreneurs Award Leisure could continue to offer the same quality standard of products and services (which has been the key to their success these last 33 years) across the UK and hopefully worldwide. In the first year Award Leisure have accrued two franchisees, which are currently over achieving their projected targets.

Franchise Overview

Award Leisure currently operates 7 franchise stores with company owned award winning flagship showroom covering the Midlands, which has gained Which Trusted Trader accreditation and WhatSpa Approved status, attract customers from far and wide throughout the North and South of England with a display of over 80 hot tubs & swim spas; including a host of unique models from one of the world’s leading manufacturer’s, British Hot Tubs and Beachcomber Hot Tubs, as well as a range of outdoor enclosures, cedar saunas, and other outdoor leisure products.

Award Leisure prides themselves on offering a trusted and excellent service to clients, so it is important that franchisees exude honestly, integrity and professionalism always. If you enjoy interacting with a broad range of people and have excellent communication skills, determination and an eye for success, then consider an Award Leisure franchise.

The aim is to continue to grow the brand throughout the UK and to award a further 2 successful franchisees in 2021.


Award Leisure’s training programme delivers, one-to-one training at their headquarters and largest product showroom with a team of award winning certified experts. As well as, on the job training out in the field to gain the highest level of knowledge and to see how real-life situations and activities are handled. It does not matter what background or previous experience you’ve had. Award winning training is provided around all aspects of the business with key emphasis on management, sales and service.

In addition to technical training, guidance and on-going support are provided throughout our business systems, marketing methods, technical development and staff training. Award Leisure will help you deliver a high-quality, professional service with that personal touch enabling you to win the loyalty and recommendation of clients throughout your territory.

Daily Life of a franchisee

Setting up an Award Leisure franchise entails finding the right location and retail premises with the help of our head office team, to showcase and retail an extensive product range of exciting, unique and exclusive outdoor luxury leisure products;

  • Hot tubs
  • Swim Spas
  • Garden Buildings
  • Gazebos
  • Indoor and Outdoor Saunas
  • BBQ Huts
  • Awnings
  • Chemicals

The role of an Award Leisure franchisee is stimulating, enjoyable and highly rewarding. But our exciting concept is so much more than just a retail showroom – we pride ourselves on being a ‘one stop shop’ delivering everything from site surveys, hot tub testing, sales, service and installation. Our proven operating systems helps mentor our franchisees on the maintenance of all of our products, creating customer loyalty and satisfaction. With this support, all franchisees have the benefit of residual sales, referrals; repeat business and service work for many years thereafter any sale.


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