Membership History

Associate Member
Joined 2021

Membership History

Associate Member
Joined 2021

Company Overview

‘British Military Fitness’ (1999-2018) was a popular fitness movement with a need for change. BMF ‘Be Military Fit’ (under new ownership and rebranded in 2018) has transformed into the fastest growing fitness franchise in the UK, with improved workouts and business systems, a network of highly professional franchisees and greater public appeal.

Franchise Overview

  • 20-year track record
  • The Leader in military fitness and the largest outdoor fitness business in Europe
  • 100 locations, 36 Franchise Owners with 6,000 members and an online reach of 19 million
  • Disruptive business model with innovative #TRAINANYWHERE concept offering outdoor, urban, mobile and online training
  • Future-proofed and proven resilience through the pandemic
  • Military heritage and public sector projects with MoD (Army) and Capita


World-class operating systems and marketing solutions so when you get into business you know you’ve got the best platform for growth.

  • 90-day ‘Getting into Business’ process where you’ll be assigned a member of the senior team and a franchisee to mentor you throughout your onboarding
  • Access to 20+ hours of online and on-demand training on sales techniques, business planning, building your member offer, health & safety, programming and workouts (plus others)
  • Market-leading Membership Management System with Member App
  • Marketing suite with access to various branded collateral templates
  • A selection of marketing agency partners
  • A network of suppliers including Opening Packages (Training Equipment, Uniforms etc.) and specialist advisors (Accountants, Health & Safety Consultants etc.)

Daily Life of a franchisee

“Myself and Sean served in the military together, we are now working together as business owners, and our lives have completely changed. I chose to franchise with BMF because I love the brand and working for myself. I find it very rewarding to train a variety of people across our multiple locations. We continue to grow as a business and we are very excited for the future with BMF. Take the leap and I promise you’ll be in the same position as me and Sean in the future. BMF is the only fitness franchise with affordable start-up costs and such a quick return.” – Jay Jones, Franchisee in London


“Myself and Becky plan to grow the business across a specific geography. For every two to three parks we open, we would like to open a BMF Urban within one of the regions. There is absolutely no way we would have been able to develop a business of this magnitude on our own with our own brand.” – Stuart Clark and Becky Hall, Franchisees in Hertfordshire


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