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Membership History

Full Member
Joined 2011

Membership History

Full Member
Joined 2011

Company Overview

Betterclean Services have been offering outstanding commercial cleaning services to local businesses since 1995. The franchise opportunity was launched in 2011 and now has franchisees across the UK. Our network of business owners means we can provide a truly local service with the experience, systems, and support of a national company.

We believe in working hard, building strong working relationships with our clients, taking great pride in the quality of our work, we are always looking for innovative ways to provide the service our clients are looking for.

Franchise Overview

Betterclean Services offer a rewarding opportunity for smart investors to combine their ambition and drive with our guidance and support to build their own management franchise in the commercial cleaning industry.

The UK commercial cleaning sector is worth more than £5.6 billion and is growing year on year. Commercial cleaning services are provided on a recurring income basis, meaning that your clients will pay you on a monthly basis for your services and, providing you maintain levels of service, will stay with you for many years. This allows you to forecast your income better and means that you do not have to constantly look for new clients each month.

At Betterclean Services, we not only understand that we need to be by your side every step of the way, but more importantly, we want to be by your side. Everyone in the franchise support team has the same underlying goal – to help others build the business they want. Ongoing support is provided through a combination of direct experience, guidance and assistance from our Head Office team and a wealth of more specialised expertise from our support partners. The combination of internal and external support means that you will be given all the support you need to reach your goals.

Why now is a good time to invest:

  • Commercial cleaning is a recession-proof industry
  • No previous experience is required – full training is provided
  • Franchise packages starting from £25,000+VAT
  • You can now get your new Betterclean Services Franchise 100% financed with a Government backed start-up loan! (subject to eligibility)
  • A Betterclean Services franchise can provide you with a great work-life balance
  • Large exclusive territory
  • Work from home – never go back to commuting.

Training

The training we offer covers Operating the Business and Delivering the Services, it’s a very thorough and wide-ranging training programme which will ensure that the Franchise Owner is equipped with essential knowledge, information, facts and comprehension to maximize the opportunities for the business.

Ongoing support is provided through a combination of direct experience, guidance and assistance from our Head Office team and a wealth of more specialised experience from our support partners. The combination of internal and external support means that you will be given all the support you need to reach your goals. At Betterclean Services we not only understand that we need to be by your side every step of the way, but more importantly we want to be by your side. Everyone in the franchise support team has the same underlying goal – to help others build the business they want.

To give you the best start to your business we provide you with a guaranteed £200,000 of business enquiries within the first 12 months of trading. Couple this with the Business Development Support provided by Betterclean Services and you are sure to start on the right track.

Daily Life of a franchisee

As a Betterclean Services franchise owner, you will run and build a commercial cleaning business employing staff to deliver the cleaning to business clients in your defined and exclusive territory. You do not carry out the cleaning yourself but instead employ and train cleaning staff to carry out the work, your role is more about ensuring that the service is delivered to the highest standards all the time as well as building strong relationships with your clients. So, although the business is in the commercial cleaning sector, the role of the franchise owner is more about people management and driving excellent customer service.

Caroline Spiller

More freedom than I ever thought possible

After 30 years working in various roles in the service industry, Caroline Spiller found herself wanting to spend more time with her family but also keen to get back to her passion of working in a B2B environment. She found the perfect solution with a Betterclea

n Services commercial cleaning franchise. Caroline took over the Exeter and Taunton territory in 2016 and is enjoying running her franchise as much as when she first took over, if not more than ever. So much so that preparations are in place for her to renew her franchise agreement as she reaches five years as a franchise owner.

“I spent three decades in the service industry in one form or another. I started out working in Hong Kong in sports marketing and then for an airline, both exciting roles which allowed me to travel. I then lived in Chicago, followed by London and worked for a marketing agency where I specialised in airline clients. I was there for around 10 years and worked extensively in the US and throughout Europe.

“My husband, Simon, and I then moved to Bath with our young daughter and I worked at the city’s university as the administrator for one of their business courses. After a couple of years, we moved back to our home county of Devon where we began working together, running a small visitor attraction - a historic working water mill with a café, restaurant, artisan bakery, food shop, art gallery and a music venue. It was challenging, but very enjoyable too. It was a venture that was integrally linked to the local countryside, environment and economy which was incredibly rewarding.”

After selling this business, Caroline and Simon were keen to embark on their own individual business ventures and diversify into different sectors.  Simon already ran a successful online coffee business and had decided to move into the care industry. Meanwhile, Caroline began researching her own business opportunity.

“When I discovered Betterclean Services Exeter and Taunton advertised as an existing territory for sale, I really liked the sound of it. The benefits of operating within a franchise and having a support network sounded brilliant. Although I wanted a change, I wasn’t keen on the idea of running a business completely on my own. As a Betterclean Services franchise owner, you have colleagues, and the business structure is already set up. That was all very appealing to me.

“I wanted to stay within the service industry because that is what I know but having spent eight years working directly with customers and the public, I wanted to get back to a B2B environment. Betterclean Services’ ethos felt like a natural extension of the customer service principles that have guided my entire career. What drives me is the delivery of excellent service, whatever the sector, and I was pleased to see this at the heart of Betterclean Services.”

Caroline knew that with a Betterclean Services franchise her business would be largely recession proof as she recognised cleaning was a service that was always going to be in demand. Another huge selling point for Caroline was that she would be able to run the business from home. With Caroline or her husband having to be on site at all times with their previous business, she had reached a stage where the idea of working from home really appealed.

All new franchise owners undertake thorough and wide-ranging training that ensures they are well equipped with essential knowledge, facts and comprehension to maximise the opportunities for their businesses. The all-inclusive programme focuses on understanding the market, selling Betterclean Services and covers all sales and marketing and administrative systems.

“The initial franchise training was comprehensive and very hands on. I was taking on a territory previously operated by head office, so I worked alongside their staff following franchise training so that I was able to hit the ground running. Taking on an existing territory was perfect for me because there were existing client relationships to take forward and the immediate pressure to start making sales was reduced.

“The ongoing support from head office is brilliant. Their business development guidance has been key in helping me grow my business and identifying effective strategies. When you take on clients, each one is completely different but with Betterclean, when you come across something that you are unsure how to handle, there are people working in the background to give you the confidence to ensure you can offer the best solutions.”

This year, Betterclean Services will be rolling out a business development process for all franchise owners. Caroline has her franchise agreement renewal coming up in October and will be the first to trial the development process because of this. She will then go on to help roll the development process out to other franchise owners.

“For me, coming up to the end of my first five years, I’m enjoying running the business just as much or perhaps even more than I ever have done.  During my tenure, I have taken a very good and stable income from the business throughout.  Despite the huge challenges of the current pandemic, my sales income has in fact grown significantly and the business has maintained a healthy profit.  I think the new business development process will be extremely valuable, getting an independent perspective on my business performance. Having access to an expert to help me take my business to the next level will to further improve my business’ value and develop my own skills for the future.

“Moving forward I’m just really motivated to continue growing the business. I think because I’m 55 I will have slightly different aspirations than younger franchise owners coming in. Ultimately, I would like to get to a point where I can expand the team enough to enable me to step back from the day-to-day operations when I want to.

“I think the best thing about being part of a franchise is being part of a community. Whilst we are all from different backgrounds and at different stages of our lives, everyone has common goals – we’re all dedicated to delivery excellence.”

The flexibility that came with becoming a franchise owner meant Caroline could cherish the last few years of her daughter being at school before she flew the nest to go to university. Caroline’s husband has continued to grow his online coffee business and also embarked on running a care home, which has enabled them to both branch out. The work-life balance they now have enables them to spend quality time together and enjoy taking their dog on long walks in the countryside on their doorstep, as well as pursuing a range of other leisure pursuits.

“My advice to anyone thinking about joining the Betterclean Services franchise would be to go for it. It’s a very strong business model and it gives you a really excellent framework for running a successful and profitable business. A Betterclean Services franchise has given me more freedom than I ever thought possible as a business owner.”

You can find out more about becoming a Betterclean Services franchise owner by visiting: www.bettercleanfranchise.co.uk

Liam Godwin

A second business for the partners who wanted to kick off a premier work-life balance

Liam Godwin was tired of working long hours that restricted the time he could spend with his young family. When he realised his colleague, Sam Pumford, was in a similar position, the entrepreneurial pair bonded over their desire to take control of their work-life balance. After launching their own successful grounds and maintenance company, Sam and Liam decided they wanted to expand by adding a commercial cleaning arm to the business. A Betterclean Services franchise presented itself as the perfect opportunity to do just that.

Born and raised in Birmingham, when Liam finished secondary school, he made the decision that he would not be staying on to take A Levels. Instead, he enrolled on an electrician course at his local college. After a few months of not enjoying his training, Liam decided that this wasn’t going to be the career choice for him and left.

Although he was unsure of where to go next, Liam made the firm decision that his future career would need to be something that would fulfil him. After an offer from a friend, Liam embarked on his first step into a maintenance career, gardening with a private company. He really enjoyed the role from the outset and spent his first few years in the trade honing his skills.

“I got great satisfaction from the work and it came at the perfect time for me, having just left college. Throughout the years I was able to develop my skills and it was in 2014 that I started working with Sam. We had both been in the trade a few years, now had young families and had common interests, so we became friends quickly. However, we were both becoming increasingly exasperated at working long hours and not being able to spend time with our children at important stages of their lives.

“After Sam and I bonded over these discussions, we both reached the conclusion that we had come as far as we could working for somebody else. Working long hours, we just knew it wasn’t sustainable – the flexibility wasn’t there for us to have any kind of work-life balance. We recognised that there had to be a lifestyle change and by 2016, my wife and I had decided that we wanted to grow our family. So, Sam and I took the ultimate leap of faith and decided to set up on our own.”

In 2016, Sam and Liam set up their own grounds and maintenance company and grew the business to form a facilities management service. As the business began to develop, the pair decided they wanted to expand by adding a commercial cleaning offering. They began researching their options and the Betterclean Services franchise model stood out.

“If we were going to grow the cleaning side of our business alone there would be considerably more expenses, starting with having to buy all of the required specialist equipment. After much research, the franchising route seemed the best bet and we soon discovered that in terms of time, cost and expenses, Betterclean Services was the perfect solution for us.

“Their expertise, accreditations and reputation in the market put them down as the best option by miles. Their Head of Franchising Mike Pinwell was extremely transparent from the very beginning. It was that first conversation with Mike that originally sold us - we had been in discussions with other cleaning franchises but we just felt Mike and the team were so supportive. We knew if this support was combined with our own hard work, we could be successful as Betterclean Services franchise owners.”

Liam and business partner Sam launched Betterclean Services Birmingham in August 2020 during the coronavirus pandemic. Due to stringent measures put in place by the team, they were still able to undergo their initial franchise training at head office in a COVID-secure environment.

All new franchise owners undertake thorough and wide-ranging training that ensures they are well equipped with essential knowledge, facts and comprehension to maximise the opportunities for their businesses. The all-inclusive programme focuses on understanding the market, selling Betterclean services and covers all sales and marketing and administrative systems.

“With a Betterclean Services franchise, the ongoing support is just brilliant. I am in contact with Mike once a week and he is always available for advice. We are also in contact with the other franchise owners and we know they are always there for advice too. The support system from both head office and the franchise network make us feel like we are part of something bigger.”

Liam and Sam were able to continue work with the maintenance side of their company in a COVID-secure setting in order to earn a steady income whilst they prepared to launch their commercial cleaning services. The savvy duo started creating brand awareness within the community to generate new business enquiries. The pair are optimistic they will reap the rewards of this initial groundwork as restrictions ease.

“Even launching during the pandemic, we didn’t feel an initial pressure to start making sales as head office understood our plans. By dedicating the time on the initial groundwork that comes with starting a business, as restrictions ease, the future looks promising.

“We hope to turnover around £60,000 by the end of this year alone and we’re really looking forward to getting into the swing of running a commercial cleaning business. After launching during the pandemic, we are very much looking forward to getting out there, providing excellent services for our clients and building those relationships.

“I’m going to be running the cleaning side of the business with our Betterclean Services franchise and Sam will be operating the grounds and maintenance side which will work really well for us. Our dynamic works well due to the different aspects we enjoy working on – whether that’s quotes, managing staff or managing clients.”

In his spare time, Liam is focused on spending time with his wife and their young family. He particularly enjoys football with his seven-year-old son, a new football fanatic, and his two-year-old twins - whether that’s playing in the park together or all watching a football match on TV at home. Liam is looking forward to taking his children to their first games at a football ground soon.

“I’m really looking forward to gaining a stable work-life balance as a franchise owner. We’re really impressed with what we’ve managed to turnover so far despite all the obstacles the pandemic has tried to put in our way. We’ve created four new employment opportunities so far, so I’m very happy with our progress and our profits.

“Not only does this franchise offer me and Sam a better work-life balance but I think a franchise like Betterclean Services is potentially the easiest, quickest way to grow a sustainable income.”

You can find out more about becoming a Betterclean Services franchise owner by visiting: www.bettercleanfranchise.co.uk

Resales

Cardiff & Newport

Price £25,000+VAT

(includes franchise fee)

An outstanding opportunity to take over a thriving business with a stable client base and strong local reputation, and expand substantially.

Would you like to become a New Betterclean Franchise Owner but benefit from an Existing Turnover?

  • Existing Turnover of £72,000
  • Support Network to help you run and build your business
  • One of the Lowest MSF in the Industry 5.75%
  • Large Exclusive Territory

Betterclean Services Cardiff and Newport operates in a flourishing part of the country with excellent scope for major expansion. The business turnover is approximately £72,000, which has been achieved despite almost no local marketing, with healthy profit margins established at circa 25% of turnover.

The new owner has the potential to build this business to £750,000* turnover – we know, because we’ve done it ourselves. Increasing local brand presence will deliver big returns for the new owner.

* Figures based on historical trading performance and related experience in the Head Office operation. They should NOT be read as a guarantee that you will achieve the same results. The success of a Franchise Owner will very much depend on his/her personal efforts, the local market, and general economic conditions. Earnings will depend on sales levels.

Operational Structure

The territory is exclusive (no other Betterclean Services franchisee can operate there) and covers Cardiff, Caerphilly, Ystrad Mynach, Newport, Cwmbran, Caldicot and surrounding areas. The client base is a mixture of professional firms, local offices, restaurants, doctors and dental surgeries.

There are currently 7 employees in place, the current management team will ensure a seamless transition to the new owner. The business currently has a mobile cleaner/supervisor.

The business comes with substantial support from Betterclean head office, with training for the new owner and new staff available on everything from HR to technology systems. There will be a handover period from the existing owner, along with head office support and training allowing the new owner to hit the ground running. An ongoing, comprehensive support structure covers all aspects of running, and growing, the business.

You’ll also be part of a network of like-minded business owners, who regularly share best practice, leads and experience with each other to drive their franchise forwards.

Manchester

Price £95,000+VAT

(includes franchise fee)

An outstanding opportunity to take over a thriving business with a stable client base and strong local reputation, and expand substantially.

Would you like to become a New Betterclean Franchise Owner but benefit from an Existing Turnover?

  • Existing Turnover of circa £225,000 per annum 
  • Support Network to help you run and build your business
  • One of the Lowest MSF in the Industry 5.75%
  • Large Exclusive Territory

Betterclean Services Manchester operates in a flourishing part of the country with excellent scope for major expansion. The business turnover is approximately £225,000 per annum, which has been achieved despite almost no local marketing, with healthy profit margins established at circa 30% of turnover.

The new owner has the potential to build this business to £750,000* turnover – we know, because we’ve done it ourselves. Increasing local brand presence will deliver big returns for the new owner.

Operational Structure

The territory is exclusive (no other Betterclean Services franchisee can operate there) and covers Greater Manchester, Stockport and the surrounding areas like Oldham, Bolton, Rochdale, Bury, Farnworth and Altrincham. The client base is a mixture of professional firms, local offices, restaurants, doctors and dental surgeries.

There are currently 13 employees in place, the current management team will ensure a seamless transition to the new owner.

The business comes with substantial support from Betterclean head office, with training for the new owner and new staff available on everything from HR to technology systems. There will be a handover period from the existing owner, along with head office support and training allowing the new owner to hit the ground running. An ongoing, comprehensive support structure covers all aspects of running, and growing, the business.

You’ll also be part of a network of like-minded business owners, who regularly share best practice, leads and experience with each other to drive their franchise forwards.

* Figures based on historical trading performance and related experience in the Head Office operation. They should NOT be read as a guarantee that you will achieve the same results. The success of a Franchise Owner will very much depend on his/her personal efforts, the local market, and general economic conditions. Earnings will depend on sales levels.

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