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Membership History

Provisional Member
Joined 2020

Company Overview

Camile Thai is a healthy and sustainable fast-casual restaurant brand operating in the home delivery category which is poised for significant growth in the UK.  

With 30+ restaurants and counting, Camile Thai is rapidly growing its sustainable and healthy business across different revenue models. Camile Thai has consistently won awards for Best Thai and Healthiest Takeaway every year within the Irish market. Camile now aims to continue to leverage that experience and knowledge further across London and the South of England. 

Camile Thai believes that small acts lead to big change. We create delicious Thai inspired food and community activities for our conscious guests to support the balanced life they’re already leading. Making the Camile choice is a signifier of intention. We research emerging nutritional trends and collaborate with a team of talented chefs, to produce dishes our community expects. We find more sustainable ways for you to enjoy Camile, guilt-free. 

We created an innovative food product that is perfectly tailored to holding its heat and quality during delivery. We also optimized our in-store service, increasing sales for dine-in, takeaway and collection, facilitating the lunch break for our guests. Each touchpoint of the customer’s journey is closely considered to create a world-class guest experience that leads the casual restaurant industry.

Franchise Overview

Camile Thai Kitchen is a healthy and sustainable restaurant brand operating in the home delivery category, in the ever-expanding delivery industry in the UK.

With 45+ restaurants and counting, Camile is rapidly growing its sustainable and healthy business across different revenue models. We’re at the forefront of the delivery restaurant industry, featuring in Forbes and a host of other business publications and consistently winning awards for Best Thai and Healthiest Takeaway every year within the Irish market. Camile now aims to bring that experience and knowledge further across London and the South of England.

Camile believes that small acts lead to big change. We take a stand for things that are important to us. That’s why we only use fully compostable packaging and implement ways to lower our carbon footprint. We create delicious dishes, served in environmentally conscious packaging as we endeavor to give our guests’ the best experience whilst causing no harm to our planet. Choosing Camile is a signifier of intention of people’s desire to join the green revolution. We research emerging nutritional trends and collaborate with a team of talented chefs, to produce dishes our community expects. We are always trying to find more sustainable ways for you to enjoy Camile, guilt-free. Just ask the 7,000 guests who attended Camile Yoga sessions across 2019.

We create innovative food that is perfectly tailored to holding its heat and quality during delivery. Our in-store service is optimized to increase the capacity of sales for dine-in, takeaway and collection. Our innovation stretches beyond the restaurant, having partnered with Manna to become the world leader in drone delivery for food. We strive to be at the cutting edge of new technology, always keen to see what technology can improve our guests’ experiences. Each touchpoint of the customer’s journey has been closely analysed to create a world-class guest experience that leads the home delivery restaurant industry.

We put trust in our staff and in our workspaces. We recruit carefully, and it’s our ambition to create a culture of great service, full of inspired staff. This is how we build the best teams. Restaurants run their own driver fleet, while also maintaining mutually beneficial relationships with industry-leading aggregators. This two-tiered approach to delivery gives us a significant advantage over our competitors.

The last year has seen a fundamental shift in the traditional restaurant lines of service. People’s habits have drastically changed, with monthly restaurant deliveries growing by 350% since last March. Camile is well-positioned to flourish and thrive in this new environment, with our restaurants geared towards a quick and efficient delivery process, facilitated by our brand-new app, offering a flawless ordering service for home delivery and collection. With online food delivery and the on-demand economy set to increase to a hefty $200 billion in the next 4 years and 57% of the population not having used delivery services before, there is huge opportunity for Camile to grow.

Since opening our first location in 2010, the business has expanded through a combination of company-owned and franchised restaurants. Ongoing expansion in London remains at the forefront of our strategy. The Camile franchising model has been well developed in Ireland and is a winning business model. With single-unit and multi-unit franchisees growing our businesses at a steady rate, it’s an amazing time to join Camile Thai.

Training

At Camile, prospective franchisees will find the opportunity to join a unique thriving food delivery brand in a booming market, with an incredible opportunity for growth

USPs:

  • Healthy and sustainable food offer to appeal to young urban professionals (compostable packaging, dairy-free and vegan options, calorie counted, to name a few)
  • Existing restaurants turnover up to €35,000 per week in Ireland (where Camile are market leaders) / £20,000+ in London. Most franchisees are opening or have opened further outlets
  • We use the latest bespoke technology to manage the logistics of delivery and user experience online
  • Suits owner-operators capable of building their own team
  • Contemporary restaurants and unique packaging design, with a brand focus on innovation

Investing in Your Future

  • Camile’s franchise model offers a fantastic balance between the freedom of being your own boss and the support of an established network. This model has allowed many entrepreneurial individuals to work for themselves, without feeling alone.
  • Each Camile Thai store is individually owned and operated by franchise owners who are committed to contributing to their local economy. Investment in a new Camile restaurant will be from £200k, to cover not only the pre-opening expenses and franchise package fees, but to fit out a fully functioning restaurant kitchen.

Franchisees for Camile will likely have three characteristics:

  • Minimum personal investment £100k (total £200k+)
  • Hands-on operators who are keen to grow
  • Relevant management experience

Franchise Package

Pre-Opening

  • Market research on the proposed development area.
  • Assistance with site selection, store design, equipment selection.
  • 6-week fast track franchisee training programme.
  • Operations manuals.
  • Pre-opening staff recruitment and training.
  • Assistance with hygiene and health and safety registration.
  • Assistance with business plans.
  • Post-Opening – Lifetime Support
  • Ongoing communications with the Camile community.
  • Central purchasing – food, consumables, uniforms etc.
  • Marketing and advertising support
  • Website and online advertising
  • Facebook, Instagram and Twitter pages
  • Leaflet distribution
  • Product and concept development
  • Post-opening hand holding and training
  • Lifetime training, assessment and support
  • Regular local and national meetings

AVAILABLE LOCATIONS:

Opportunities available in London.

BUSINESS TYPE:

Franchise

MINIMUM INVESTMENT:

£100,000

TRAINING PROVIDED:

Daily Life of a franchisee

Camile franchisees are initially hands on restaurant managers. Like any restaurant this involves working hardest when other people are relaxing – weekend evenings and bank holidays. Franchisees love interacting with people – and spend most of their day doing just that. Leading and developing their own team, interacting with suppliers, and hosting our guests. It’s hard work, on your feet a lot of the time.

Rakesh

CAMILE THAI SET TO OPEN FIRST UK FRANCHISE IN TOOTING BEC

Camile Thai is proud to announce Rakesh Gopalakrishnan as the first owner of a Camile Thai restaurant franchise in London. Camile Thai has over 30 restaurant locations across the UK and Ireland and is known for its healthy Thai food, delivered expertly to its customers. With over 19 years of experience within the hospitality industry, Rakesh has an intimate knowledge of the store he recently acquired, as he has been managing it for over a year. We spoke with Rakesh to find out a little more about this exceptional man.

Where were you working before Camile?

My last job before joining Camile was as a Multi-Site Manager at a chain of restaurants based in London. Prior to that, I worked as a General Manager in London’s West end with a group of Thai restaurants. Although I started my career working in hotels, most of my experience comes from managing high volume restaurants across various parts of the country.  

What about Camile attracted you to the job?

I’ve worked in high-end Thai restaurants before, so I was familiar with the cuisine, but what attracted me to Camile was the health-focused, community-oriented, dynamic nature of the role. I could see a huge opportunity with a lot of space to grow and experiment. Camile does bring a lot of life and creativity to the concept of management. I decided to take on the franchise opportunity so I could fully realize what I wanted to do with the business. The support that I have has never been matched by another employer, in terms of one-to-one contact and interaction.

What is the secret sauce to being a Camile Thai franchisee?

Lots of hard work, energy, curiosity and eagerness are the key factors. You have to be hands-on, lead by example, and manage your team from the front. I always try to bring positive energy, and passion, and I’m not afraid to ask questions or implement new ideas.

Hungry for more information on Camile? See their latest franchising opportunities: https://www.camile.co.uk/franchising/

Resales

Request more info for latest resale options.
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11 May 2021

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