Membership History

Associate Member
Joined 2022

Membership History

Associate Member
Joined 2022

Company Overview

Choice Home Tutoring was founded in 2010. With over 25 years of experience in education in their local area of South Manchester, co-owners Joanne and Colin Murphy saw a growing demand for experienced and reliable tutors to work with students in their homes in order to help them maximise their learning. Our approach is very much student-centred and our commitment to providing exceptional tutoring that is tailored to each individual has seen Choice Home Tutoring go from strength to strength; the core Manchester business now delivers over 15,000 hours of tuition per annum.

One-to-one tuition forms the basis of our business. We provide private tuition to students of all ages, either in their own homes or online, covering all primary and secondary education subjects. We also work directly with schools providing them with specialist tutors for much needed catch-up tuition. During school holidays and weekends, we offer group tuition workshops with the aim of giving students an intensive boost to learning or to prepare for exams. In addition to our core offering, we provide tutors who specialise in helping students with dyslexia, autism or other special educational needs. Our tutors are extremely important to us and they receive a level of support which is uncommon in the tutoring sector. We are only as successful as the quality of our tutors.

Franchise Overview

Private tuition is big business in the UK. More than one in four 11-16 year olds have worked with a private tutor at some point. Demand for tuition has grown at a rapid pace in recent years and the UK market is now worth over £2bn. When it comes to choosing a tutor, reputation is everything. Choice Home Tutoring is trusted by thousands of students and our commitment to delivering first-class, personalised tuition is what defines us. The Good Schools Guide describes us as ‘the go-to agency for hourly tuition for families; speedy, professional and flexible’.

With a reputation for exceptional tutoring well-established, we were delighted to offer Choice Home Tutoring as a franchise opportunity in late 2019, promising flexibility and fulfilment, as well as financial reward. Despite the disruption of Covid-19, the business has proven itself to be extremely robust and we’re thrilled to have already recruited a number of wonderful franchisees; we foresee enormous potential for Choice Home Tutoring due to our distinctive approach and ethos.

In terms of prospective franchisees, we’re happy to hear from people from all professional backgrounds – you don’t necessarily require a background in education, although it is clearly beneficial. We’re looking for intelligent and driven individuals who are professional in their approach, and self-disciplined, organised and passionate about making their business a success. One of the many benefits of the role is that it allows you to operate from home, giving you full control over your work schedule and enabling you to enjoy the benefits of a flexible work/life balance.


Our initial training schedule is designed to get your business up and running straight away. It is a comprehensive 25-hour induction programme (some of which can be delivered online if needed) covering all aspects of operating a Choice Home Tutoring franchise business, including:

  • recruiting and registering tutors
  • safeguarding
  • software training including our bespoke CRM system designed specifically for tutoring
  • key accountancy processes such as invoicing and making payments
  • managing customers
  • local marketing of your business
  • Google My Business training


In addition you’ll receive an exclusive territory, your own fully supported mini website, a 3 month social media launch campaign, your own @choicehometutoring email address, our detailed operations manual (300+ pages) and our launch marketing package (including 5000 fliers, 250 business cards, banners etc).

Once we’ve helped you launch your business, we remain constantly on hand and, as a minimum, we hold 1:1 meetings with you on an ongoing weekly basis to offer advice, guidance and strategic business planning. The support we offer is crucial to your growth and we provide it on the premise of ‘whatever is required’ – particularly during your first year of operation. In addition, you will join a thriving network of Choice franchisees who are eager to support each other and to share good practice.

We know from experience that a Choice Home Tutoring franchise will reward the effort you put in. Our detailed financial modelling will identify potential profit levels based on expected numbers of students, charge rates and tutor pay rates within your territory. Your territory will contain approx. 30,000 5-19 year olds in order to maximise success within your target market.

Daily Life of a franchisee

Your role as an owner-operator franchisee will be multi-faceted and very people-orientated. In the main, it will be to manage and support both your cohort of tutors and customer base and to match tutors to students. You will be supported in your role by excellent management software and by your personal franchise manager.

The role will of course involve the other expected tasks of running your own business such as marketing and accounting. You will typically start up without additional staff but your future growth may lead to you employing extra staff and/or taking on additional territories.

During the early stages, you may wish to deliver some tuition yourself but as the business grows, you will utilise the team of tutors that you have recruited to carry out all the tuition needs of the business. You will spend the majority of your time working on rather than in the business.

Jo Boon (Choice Chorlton - joined Dec. 2019)

“It’s been a brilliant experience launching a franchise with Jo and Colin to support. They offer the benefit of their years of experience building a successful and caring tuition company. It feels really safe to work as part of the franchisee group because you’re running a business model you already know can succeed. It’s been a really rewarding experience.”

Julie Bradley & Lianne Moore (Choice Stockport - joined Feb. 2020)

“Although we are highly experienced as teachers (and parents!), we did not have much business experience, and the prospect of setting up our own tutoring service was too daunting. Colin and Jo made the whole experience of us setting up our franchise not only possible, but smooth in every way. Their training is of the highest quality. They are extremely professional and personal in their approach, genuinely believe in the service they are offering, and are always open to suggestions as to how to improve. We know they will always be there for us.”

Liz Fielder (Choice Oxford - joined Jan. 2021)

"Since joining Choice Home tutoring, I have been closely supported by Colin and Jo. They have made the transition from doing a full time teaching post to becoming a franchisee very easy. If I have any problem they are open to calls or emails at any time in order to help me to get through any difficulties. I found the initial training invaluable and it helped me to get up and running within a short time. To date I have received timely and in depth personal support from Colin and Jo, whether it be for help with the intricacies of accounting or organisation software or for personal advice on how to deal with a variety of customer care situations."

Franz Roberts (Choice Altrincham - joined Jan. 2022)

Starting a business and having to learn new processes can be quite daunting, however it has been an easy induction into Choice Home Tutoring.

Since agreeing to start the franchise, I very quickly had to learn the system. Colin has been there every step of the way, ensuring that I understand the processes and picking up the pieces when I made any errors. The initial training provided placed me in the correct position to start my company within a month.

Even though I came with the experience of being an ex senior teacher, tutor and having briefly ran another business, the support received from Colin and the other franchisees has made the learning process so much easier. To date, Colin is still there to help with everything from advice on advertising to invoicing. I feel that this company is more like a family and it is a joy to work within such an environment.

Three months down the line and I already feel confident in my ability to succeed in this business with the support I have received and still receive to date.


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