- Start Up Cost:
- Franchise Type:
- Sector Type:
- Investment Type:
- Home Based
- Pet Services
When our dog-owning-customers leave for work, they are reassured a trusted Dogknows trained carer is there for their dog, to exercise, socialise, train and care for them. This creates extremely loyal and happy customers – two and four legged!
The Dogknows culture of ‘always putting dogs needs first’ is a simple but important ethos. Getting everything right for every dog requires an excellent understanding of how dogs behave and communicate, along with practical dog handling skills.
Founder, Bobs Broadbent’s skills lie firmly in reward-based dog training and science balanced animal behaviour so, it’s no surprise that training people to train dogs is something Dogknows excels in.
Everyone at Dogknows has changed their career to work with dogs and it’s a joy to seen franchisees flourish into great dog practitioners and enjoy the personal satisfaction this brings – well, life’s too short to be stuck in a job you don’t enjoy!
Dogknows was one of the first professional dog walking companies in London, established in 1999 by Bobs Broadbent, a UK accredited dog trainer. Bobs operated the original Dogknows dog walking business for over 10 years, alongside her dog training and behaviour consultancy.
Dealing with pet dog problems and recognizing that many could be avoided, Bobs set about creating purposeful dog care support that went beyond the usual dog walking and puppy visiting services by incorporate reward-based training and socialization plans, for dogs at each stage of their life and with different temperaments.
Dogknows Central provides tried, tested and successful training that encompasses all aspects of the business. Franchisees excel beyond their own expectations and, as well as building a successful business, they develop a zest to learn more about dogs.
So, as franchisees follow Dogknows methods and establish their business they accrue the skills required to progress onto our in-house ABTC accredited dog-training course. (http://www.abtcouncil.org.uk). Even if they couldn’t imagine doing this when they started off, the opportunity is there for them when they are ready and with it come more services that can be offered to dogs and their owners.
Who Are We Looking for?
We are therefore looking for ambitious dog lovers who are excited by the idea of combining their passion for dogs with the challenge of developing their own business and reaping the rewards of both.
The Dogknows training programme is all-encompassing and tailored to each franchisee.
Ten days of training are included in the initial fee and are mixed between classroom learning (4 days), practical training of dog handling techniques (3 days) and on-the-job experience (3 days).
Franchisees learn how to promote, operate and grow a Dogknows business and are prepared to deliver the specially-developed services that mark us apart from the rest of the industry.
The first year of operation will be busy as franchisees establish and market their business locally. They will put into place all their training and have weekly contact with Dogknows Central. As soon as they have a small round of dogs, further practical dog training will be give at their location and access is always available on the Dog Advice Helpline. The Dogknows business system makes scheduling and admin easy, leaving time to meet new customers and familiarize themselves with the local dog community.
Running a Dogknows business is a full-on but rewarding job says Sally, manager & proprietor at Dogknows Greenwich and Lewisham. Here she discusses what attracted her to investing in a franchise and the great experiences she’s enjoyed so far as part of the Dogknows network:
"I had reached a crossroads in my life, and didn't want to go back into the corporate world. I've always loved dogs and being outdoors, so I started out as a dog walker for Dogknows. When I saw how Dogknows operates and how differently it works from other dog walking businesses, I wanted to learn more and make it into a new career for myself.
"Happily, Bobs [the director of Dogknows] was looking for help to run her thriving business and gave me the opportunity to get involved. Now, 3 years later not only do I look after around 50 dogs and puppies, with a team of 5 carers, I also own my own Dogknows business. I really enjoy this work, first because I love working with dogs. I've learned so much about different breeds and their different characteristics and behaviours from working so closely with so many of them. I love seeing a happy group of dogs enjoying themselves, and happy owners too!
"I've always hated being cooped up in an office, so being able to get out visiting clients and walking the dogs is my idea of heaven. I love the fact that we create long-term relationships with our dogs and with their owners, so I get to see dogs growing up from puppy-hood to old age.
"I also like the fact that in this business it's easy to get things done. It's basically down to me, I'm in control, I make things happen. If someone isn't happy they can talk to me and we'll sort it out. That's so much less stressful than working for a big corporation.
"That's not to say we don't have difficult days - when everything seems to conspire against you - traffic, weather, sick dogs (you can't be squeamish in this job!), but they don't happen often, and you can easily put them behind you and look forward to the next one with pride that you've done your best.
"What I really like about Dogknows is that I know I'm not on my own, I manage a team, but I'm also part of a larger team headed up by Bobs, who is very committed and enthusiastic about giving dogs the best life and through that helping me to make the best of my life too.
"Changing my career was really scary but the best thing I ever did was find Dogknows."
“I came across the opportunity to franchise a Dogknows business whilst doing my weekly online search for opportunities to work with animals in London. From the moment I opened the dogknows.biz webpage; many of my initial questions were answered and from the outset Bobs [Dogknows director] was extremely flexible when chatting about the opportunity. I didn’t follow the usual route of filling out the application form and then waiting for the phone to ring, I just picked up the phone and Bobs answered, ready and happy to have a long chat about my situation and why I wanted to take on a Dogknows franchise.
“Application complete and accepted, I was given full details of what I could expect when running a Dogknows business. From finances to day-to-day life as a Dogknows business owner, the information I was given was explicit and comprehensive. In particular, having the opportunity to meet another franchisee was especially useful, seeing how I could build my love of animals into a working, thriving and busy business.
“My training was thorough and never rushed. There was no sticking to a strict timetable if I needed more information about a particular point or more work was needed on a specific handling skill. It was hands-on and I learn by doing, so was perfect for me.
“Now, as owner of Dogknows Dogcare West London, having the backing and support of someone who has so much experience and has been at the heart of the business that she is handing on, gives me the confidence I need daily when facing the tricky moments of being a new business owner and the challenges of working with animals.
“From the moment I picked up the phone and made the tentative steps toward owning my own business, to every phone call I now have with Bobs, I am struck by how true to the ‘Dogknows way’ she is; open, nurturing, flexible an