Membership History

Associate Member
Joined 2021

Membership History

Associate Member
Joined 2021

Company Overview

Domestic Angels is a domestic cleaning business that offers a variety of services in the home, from regular housework to intensive spring cleans. As part of its evolving range of services, it also offers an element of “home-help” to clients should they require it to be available to make life easier and more sociable.

Domestic Angels loves what it does and it shows. It is a privately owned business with a fabulous team of successful franchisees, support and leadership team all working to the same objective – business success built on client satisfaction and team results.

Originally founded in 2002, the business model is constantly evolving through creativity and innovation to ensure it stays ahead of the competition, and relevant in a dynamic economy. It is its creative and innovative approach to the levels of customer service and client care that ensures franchisees have the very best opportunity to achieve their own goals; both professionally and personally.

Domestic Angels is quickly becoming the UK’s most popular housework service provider.

It has a limited number of franchise opportunities available for people who want to join the team and enjoy the levels of success that working with a leading provider can support. Working from home you will be responsible for your own territory, attracting and servicing clients using the proven techniques and strategies of its franchise model.

There’ll be plenty of help and support as you grow your business and you’ll have a great team of existing franchisees to give you tips and advice, as well as regular guidance, training and support from its international team.

The brand will show you how to get started, build your business, build your team and, using the product and service portfolio Domestic Angels has developed over the years, have the opportunity to build yourself the business and lifestyle of your dreams.

The Domestic Angels brand is already strong, established, and enjoyed by many. It is also a multi-award-winning company, influencing government policy and leading as business experts in the industry sector. Domestic Angels will continue to grow these activities to underpin the success of the brand. Franchisees already enjoy incredible support from business coaches around the world and a resilient business model.

Franchise Overview

As the boss of your Domestic Angels franchise, your key areas of focus are customer relationships and marketing. It’s all about communication, organisation and the admin to make it all happen.

Marketing: You will need to tell your prospects that you are open for business and ready to look after them. Domestic Angels will set up your website and socials to get you underway and its expert team will provide training resulting in a marketing plan. Domestic Angels has got loads of visuals for you to use, you don’t need to be a graphic designer but if you enjoy creating images, so long as they fit the bill, Domestic Angels are happy.

Customer relationships: People buy from people, talking to and supporting your prospects, customers and staff will be key to your success. Yes, your staff are also customers of your communications, if they are fully engaged and informed, your customers will be better looked after and your life will be so much easier.

Organisation and admin: You will hold the reins on allocating work to your “Angels”, finding the right balance to fit with their availability and your customers’ needs. You will use Domestic Angels’ #smartdiary, Halo, to onboard your customers and staff so that you can book in work. Halo connects directly to the central accountancy system so we will be looking after your invoices, reconciliation, wage roll generation etc, all with your approval and monitoring. We’ll show you how this all works and fits together during discovery sessions and training.

Touchpoint contract: Even once you have completed training and your 90 days accelerated launch, Domestic Angels will still be working with you. It has a touchpoint contract in place so that you can chat regularly, respond to your queries in a timely manner and continue training.


The Training and Start Up Package are vital, your success is our success, we want to get this right

Initial Training:

  • Overview of Domestic Angels business and Domestic Angels Network
  • Domestic Angels corporate branding and marketing materials
  • Overview of the Manual and key policies and procedures
  • Overview of technology / Software infrastructure
  • Training Modules including
    • customer service
    • social media
    • public relations and marketing
    • recruitment process (enquiry to Angel)
    • customer journey and service delivery
    • managing staff, customers and yourself
    • handling chemicals
    • manual handling
    • ready for work
    • behaviour at work
    • collection of payments
  • Business planning with our accountant and your mentor
  • 90 day intensive mentoring during launch and establishment

Training modules may be delivered virtually or face to face.

Start Up Package also includes:


  • Initial Training (as set out above) and opening support;
  • Access to the Manual (on loan);
  • Access to the Software (if applicable);
  • Website page for the Franchisee’s Business;
  • Domestic Angels email address, mobile telephone number and mobile handset;
  • PR package;
  • Marketing / advertising materials (which may be digital and/or hard-copy)

Daily Life of a franchisee

Domestic Angels is looking for potential franchisees whose work ethic, vision and values match those of the brand – values that are based on family, community, trust and professionalism. You will also have:
• Incredible customer service focus
• Independent thinking and clear decision-making capabilities
• Great organisational skills and a good level of computer skills
• Business acumen with sales and marketing confidence

Daily you will be:

Motivated by results : You really enjoy achieving as an individual and as a team leader. You like goals, fulfilling them and you constantly review the route you are taking to these achievements to stay on track for success
Eyes on the prize: You are happy to roll up your sleeves and put in the time for work and play, it’ll pay off in the long run. You imagine the possibilities for the future as a long-term result that motivates your day-to-day activities
Chief cheerleader: You can make business happen, care about success and recognise efforts. You don’t expect to sit back and wait for business to come to you, you like to get out there and not only find it but attract it due to your enthusiasm. You recognise and relate to others who have your same ‘get up and go’ attitude to life

Optimist: Your glass is always half full. You see opportunities, not threats. You see options, not problems. You focus on solutions rather than wasting time pondering what went wrong or what might have been
People person: You can identify, relate to and empathise with your clients, keep good morale amongst your team, succeed at networking and become a voice within your community. You are quick to understand that regardless of what business you are in, everyone is a customer of your communications with clients and employees the most important factors in your success. Building relationships and keeping in favour come very naturally to you
Plan for success: You like direction, a plan for success, basically business model+you=success. You know you have the traits for success, put these together with a proven business model and all the support and processes required of a good quality franchise and you offset the business and personal risks which would concern you going it alone
Resilient: You trust in the future, keep setbacks in perspective, they are part of the bigger picture. You can’t be held back by pessimism. Challenges excite you, they get you up in the morning and make you bubble over with intrigue and energy. You know that your combination of traits means that things will always get better, bouncing back from adversity is so normal for you that others don’t even realise you were in an adverse situation

Cool and collected: The world around you knows you to be consistent and composed, you address issues with minimal reluctance. You always have a good idea of what is going on but very little causes you to panic or cause a scene, your ability to focus on the solution and the future overrides everything else resulting in success. Focussing on essential and important tasks keeps you calm and gives your team members and customers peace of mind

Clare Waldron, Ferndown & West Moors

Tell us a bit about yourself and what you were doing prior to becoming a Domestic Angels franchisee?

Hello, my name is Clare, I started my journey as a franchisee with Domestic Angels in November 2019, prior to this I had a childcare background being an early years professional for around 20 years I owned two very successful childminding businesses. This worked really well being a single parent when my daughter was young. As she grew older I realised working extremely long hours with young children wasn’t working with my work and home life balance.

Why did you go down the franchise route? And why did you choose a Domestic Angels franchise? 

Being a business owner previously I knew I had the skills and confidence to own and run another, just didn’t know in which field, until I came across an advert to become a franchisee with Domestic Angels. The working from home and managing a cleaning company sounded perfect for me. Because I didn’t have experience in professional cleaning or employing people I knew I’d get all the support from the company having years of experience under their belt, rather than going it alone. After meeting Sam and the other franchisees, I knew I’d fit right in!

Has becoming a Domestic Angels franchisee changed your life, if so how?

I now love what I do, I can work my hours around my personal life and commitments. I have many loyal and grateful clients who have now become like family. It’s so satisfying getting great feedback from them and having amazing “Angels” on my team.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

Choose your territory wisely. Learn the skills of professional cleaning so you can hand down and instruct your Angels to be the best.

In your opinion, what makes a successful franchisee?

Some knowledge of running a business is a good asset, however you do get loads of support with this. Being a people pers

on, you will need to have a good repour with customers and your employees.

What are your plans for the future?

Build my business up, possibly invest in a second territory and employ someone to take over some of the running/managing of the business.

Hazel Burnett, Franchisee Bournemouth Central Parks

Tell us a bit about yourself and what you were doing prior to buying your Domestic Angels franchise business?

I’m a single parent to 4 children and one grandchild, I love spending time with all of them along with being a volunteer in Girl Guiding as a Brownie leader- giving a little back of what I was taught when I was younger, providing the girls with opportunities they might not otherwise have the chance to.

Prior to becoming a franchisee, I was a hotelier for 20 years in Bournemouth. Although lots of fun all year round, living in and running the hotel was a 24/7job, very time restricting, while raising my children and Girl Guiding. A family health scare arose, made us choose to close the hotel. This is when I missed my customer contact and briefly opened a little gift shop until I started as a ‘cover’ Angel with Domestic Angels.

Why did you go down the franchise route? And why did you choose a Domestic Angels franchise? 

Choosing to be a franchisee with Domestic Angels was probably a bit different for me. I already knew the business from the inside, working as a team leader, so when the opportunity arose to manage my own area, I jumped at it. Having head office there to guide me through the processes and help where needed along with all the formats to set up were the main points.

Has becoming a Domestic Angels franchisee changed your life, if so how?

It has changed my life for the better, I can manage the time I work, whilst still having customer contact and grow my business with my Angels. It’s given me more time to focus on me and what’s important to me.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

Research your chosen area for competitors in the trade, don’t try to undercut them to get their customers, use our brand, because we do get the right customers.

In your opinion, what makes a successful franchisee?

Having good management skills and customer service skills, someone who really cares about what they will be doing.

What are your plans for the future?

To keep growing my franchise area and put it at the top of the marketplace for the services we offer. Long, long term, maybe think about hiring a manager to run it for me.

Sam Acton - Franchising after Redundancy


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