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Membership History

Full Member
Joined 1997

Membership History

Full Member
Joined 1997

Company Overview

Domino’s Pizza Group is the largest player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg.

Domino’s opened its first store in Luton in 1985 and has grown since then. Supported by a purpose-built head office and three dedicated commissaries Domino’s now delivers hot and tasty pizzas to in excess of half a million people each week.

Franchise Overview

Trading for over 20 years across the UK, Domino’s has developed an extensive network of franchised stores (As at 31 March 2013 over 780 stores). Most franchisees own more than one outlet and we encourage franchisee to become multi-unit operators.

Limited opportunities still exist for exceptional candidates in the Midlands and north of England. A team of dedicated professionals will provide support to help you achieve your goal – the home delivery of pizza, freshly made to order with high-quality ingredients.

Training

You may have no experience of pizzas or catering but our 18-day training programme will give you all the knowledge you need to commence your career. You will be taught in small groups with a dedicated trainer based in our bespoke training centre in Milton Keynes.

After opening you will have the support of a dedicated business partner as well as a regional marketing consultant.

Daily Life of a franchisee

As a franchisee you will have full responsibility for your unit and your team. You will oversee the training, marketing, standards and operations within your store. Your day will be full and varied but ultimately we seek fun loving and customer-focused individuals who will enjoy bringing slices of happiness to more and more people.

Lisa Tobias

Lisa Tobias is Domino’s most successful female franchisee in the UK and Ireland. She has gone from being a Scottish champion gymnast and part-time worker at Domino's to a highly successful, inspirational businesswoman.

Domino’s franchisee Lisa Tobias has a real passion for pizza and swapped a career as a champion gymnast to become a Domino’s franchisee.

First franchise purchased: In September 2004, Lisa became franchisee of Domino’s Pizza in Kilmarnock and her business has grown steadily since. With one store under her belt, Lisa quickly took on a second in Ayr the following year, a third in Clydebank in 2006 and a fourth in Govan in 2007. Lisa opened her fifth store in Irvine in March 2010 and took over Greenock in August 2011. She also now owns Johnstone and Kilmarnock.

Business awards: Lisa’s remarkable success to date has been acknowledged with honours including a 2008 Acorn Award, recognising the outstanding achievements of catering professionals under the age of 30, a bronze Franchisee of the Year Award from the British Franchise Association in 2008 and Woman Franchisee of the Year 2010 by Encouraging Women into Franchising (EWIF).

Aged 26, Lisa was awarded a Gold Franny, an accolade presented to Domino’s top franchisees worldwide. This prestigious award saw her beating off stiff competition from established Domino’s franchisees in over 65 countries.

What is your main motivation to run your Domino’s franchise?
Lisa is an ambitious person who wants to have and keep expanding a successful business. Her drive comes from a background in gymnastics, where she was number 1 in Scotland for 5 years and competed in the UK Championships and all over Europe. She says: “This winning mentality and desire to succeed at such a young age was what set me off, it’s also tough not only being a woman in business, but striving to achieve success in a very competitive market.

“Ultimately, I want to be able to provide a nice lifestyle for us and our family and be able to enjoy life to the full; being able to challenge myself and continually try new things. Initially having one store was a huge challenge, but learning to grow a group and manage area managers and store managers has been our next big step.”

Lisa firmly believes in the product and the brand, and the wealth of fantastic franchisees who draw on each other regularly, share ideas and work together to develop such a fantastic brand in the UK and worldwide.

Lisa also strives for recognition from her peers, franchisees, Domino’s head office and Domino’s International, where she has many, many friends and where she is often asked to speak and share her experiences and knowledge, which again at such a young age is a huge compliment.

Lisa shares her experiences with young people and business delegates through school talks, The Prince’s Trust (where she is an ambassador) and Y.E.S. where she was on the board of directors, but also through franchising and business seminars. She says: “It was an honour being asked to speak at the Scottish Parliament to MSPs and other influential business people about my experience. It’s encouraging to see so many young people thinking about getting into business and giving it a go themselves. I have heard so much feedback about individuals that have heard me speak or heard my story and decided to change their career path, some getting into Domino’s, many others deciding to start their own business and others deciding to go out and get their required level of education to be able to use it for something in business in the future.”

What’s the magic ingredient in being a successful entrepreneur?
Her team is central to Lisa’s success. She understands the need to motivate and incentivise to get the best out of people and operates under the premise that, as long as she has a great team, she will have the potential to grow her business further. Having worked in each role at Domino’s herself, Lisa has exceptional understanding of the jobs and how every team member has an impact on products and customer service. A hands-on approach and ‘can do’ attitude means Lisa’s fantastic team follows her outstanding example and continues to thrive.

Lisa and her six stores not only deliver piping hot pizza across Scotland but are also very actively involved in supporting numerous local groups, charities and events. In addition, she dedicates a great deal of her spare time to encouraging others to develop their business skills.

What’s your greatest accomplishment?
Lisa’s sales figures are truly outstanding. She has consistently demonstrated her ability to grow the business dramatically, achieving double digit sales increases in all stores year-on-year for the past five years. In 2010, during the worst recession for 30 years, Lisa’s business achieved like-for-like sales growth of 14.2%.

Lisa’s ability as a Domino’s franchisee has seen her increase sales even in established stores. In January 2011, sales in Kilmarnock were three times what they were when Lisa first bought the store in 2004.

In addition to growing sales, Lisa maintains exceptionally high standards. In Domino’s Operational Evaluation Report (OER), which covers hygiene, product quality and operations, stores are scored with a star rating from one to five (five being the highest). Four of Lisa’s stores currently hold a five star rating and one holds four stars, making them among the top OER scores in the Domino’s estate.

What has been your biggest mistake?
Lisa feels that perhaps going to university was a mistake when she could have gone straight into working for Domino's and start on her career ladder a lot earlier. However,by studying as well as working part-time within Domino’s, Lisa soon realised that a career with the company was the path she was destined to travel and ultimately have the opportunity to harness her entrepreneurial spirit with the support of a major organisation behind her.

What would your top tip(s) be for those starting out?
Lisa believes it’s possible for anyone to achieve what they want in business if you work hard for it. Believe in yourself and the product, build a great team around you and have the determination to success, learn from your mistakes and take advice wherever possible.

Resales

Request more info for latest resale options.
Domino's celebrates landmark 2,000th European store opening
15 August 2013
Domino's release interim results for year to date
1 August 2013
Domino's franchisee wins award for community endeavours
17 May 2013

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