- Start Up Cost:
- Franchise Type:
- Sector Type:
- Investment Type:
- Market:
- £200,000
- Premises Based
- Food & Drink
- Start-up
- B2C
Esquires Coffee is a global franchised coffee chain, serving 100% Fairtrade and organic coffee. The brand was established in Canada in 1993 with the defined brand focus on fairness, integrity, community, excellence and innovation. These guiding principles have been the backbone of our company as we have grown into markets in the Middle East, China, New Zealand and Australia.
Esquires Coffee UK was acquired by Cooks Global Foods in 2013, a publicly-listed company on the New Zealand Stock Exchange. Esquires Coffee currently has 24 stores in the UK.
Esquires Coffee is a well-developed franchise system that has proven adaptable to many different models and markets. Esquires have new cafés opening regularly all around the world; we are ready and able to help build a lucrative business opportunity in your own unique location.
Our operating and management systems have been carefully developed to enable operators to maintain their business at peak performance at all times, while allowing us to remain in touch with the day-to-day operational requirements at a store level.
Esquires provide bespoke solutions for every franchisee’s needs, which includes:
-Full training
-Assistance with site selection and procurement
-Store design
-Lease negotiation
-Marketing
-Consistent and ongoing support
Our most successful franchisees are very ‘hands-on’ which can comprise taking orders, beverage and food preparation, clearing and cleaning tables – leading by example for exemplary customer service.
In addition time must be given to stock control – ordering and day-to-day operational management. Staff management and motivation is an important job function, as is marketing to increase daily transactions and maintain customer loyalty.
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